Branding For Life
If you hang out in various creative online forums, you’ve likely seen discussion about this irate blog post complaining about those lazy and devious con artists known as copywriters. I’ll summarize it for you: the top freelancers in the world were hired for many thousands of dollars to write direct response copy, whereupon some…Continue
A few days ago I went to Spark and Hustle. Do you know what that is? It's a tour featuring the energetic career advisor Tory Johnson and her roving band of successful consultants and small business owners. Normally I avoid events like this; I find they tend to be heavy on bombast and cheerleading, and light on practical value. Every time I'm talked into attending some kind of whiz-bang conference, I'm bored and making grocery lists halfway through the keynote address.
But Spark and…Continue
Normally I am not a fan of formulas as they relate to creative work. Therein lies the road to wooden and generic content, in my experience. But there's nothing wrong with a good process, especially as a foundation for brainstorming.
And that's what Carmine Gallo provides in his Forbes article, How To Pitch Anything in 15 Seconds. He supplies a 3-step technique for…Continue
Even if you’re not a nerd, you’ve probably heard of San Diego Comic-Con. If you can recall seeing a puzzling July newscast featured costumed adults, you’ve definitely seen some footage.
Comic-Con used to be about comic books – and it still is, nominally. But in the last decade, it’s boomed from a nerdy convention for comic book readers and gamers to the biggest pop culture expo in the world. Hollywood is king, and studios roll out their flashiest, loudest attractions to dazzle the…Continue