Valerie Fenyn
  • Female
  • United States
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About Me:
I'm a writer, editor and content developer who specializes in linking smart creative content with incisive B2B marketing strategies. While I've been doing this for about 13 years now, I'm enthusiastic about "new media," relationship marketing and the vast potential I see - commercial and otherwise - in the new marketing paradigm.


~ Writing and editing for finance, tech, public relations and healthcare industries
~ Freelance creation of thought leadership pieces like articles, blogs and white papers
~ Content and marketing strategy to analyze current campaigns and collateral, identify brand weakness and launch solutions that boost relevance and appeal
~ Web content that utilizes SEO, relationship marketing and high-value dialogues to drive engagement and branding
~ Corporate communications that strengthen workforce morale and build relationships with internal and external partners
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Valerie Fenyn's Blog

When Your Marketing Fails

Posted on August 20, 2012 at 1:32am 2 Comments

If you hang out in various creative online forums, you’ve likely seen discussion about this irate blog post complaining about those lazy and devious con artists known as copywriters. I’ll summarize it for you: the top freelancers in the world were hired for many thousands of dollars to write direct response copy, whereupon some…


The unpardonable sin of being boring

Posted on August 6, 2012 at 3:06pm 0 Comments

A few days ago I went to Spark and Hustle. Do you know what that is? It's a tour featuring the energetic career advisor Tory Johnson and her roving band of successful consultants and small business owners. Normally I avoid events like this; I find they tend to be heavy on bombast and cheerleading, and light on practical value. Every time I'm talked into attending some kind of whiz-bang conference, I'm bored and making grocery lists halfway through the keynote address.

But Spark and…


Message Maps Solve Everything

Posted on August 3, 2012 at 12:07am 0 Comments

Normally I am not a fan of formulas as they relate to creative work. Therein lies the road to wooden and generic content, in my experience. But there's nothing wrong with a good process, especially as a foundation for brainstorming.

And that's what Carmine Gallo provides in his Forbes article, How To Pitch Anything in 15 Seconds. He supplies a 3-step technique for…


San Diego Comic-Con: lessons in marketing

Posted on July 14, 2012 at 1:27am 4 Comments

Even if you’re not a nerd, you’ve probably heard of San Diego Comic-Con. If you can recall seeing a puzzling July newscast featured costumed adults, you’ve definitely seen some footage.

Comic-Con used to be about comic books – and it still is, nominally. But in the last decade, it’s boomed from a nerdy convention for comic book readers and gamers to the biggest pop culture expo in the world. Hollywood is king, and studios roll out their flashiest, loudest attractions to dazzle the…


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At 8:40pm on August 7, 2012, Vincent Wright said…


For those who may want to add you on Twitter, can I get you to make a slight adjustment to your Twitter link to the following URL:

+Vincent Wright

At 6:16pm on May 22, 2012, Vincent Wright said…


Welcome to!  

And thanks for your blog post on "Social Media: not always about marketing"

Quick note: Please change your Google+ link from:

1.) http:// to


+Vincent Wright

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