Scott Muster
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Scott Muster was featured
Feb 3

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About Me:
Created highly successful brand recognition and marketing tools and campaigns for large organizations such as Budweiser, The Men’s Wearhouse, ConocoPhillips and NASA. Developed strategic communication campaigns for internal and external audiences. Provided approaches to align operations and product/service delivery with brand strategy. Analyzed sales cycles, competition, audience perception, and communication strategies. Designed multi-media campaigns.
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http://www.linkedin.com/in/scottmuster

Scott Muster's Blog

Marketing ROI

Posted on April 8, 2008 at 12:43pm 0 Comments

I recently saw an article by Eric Gagnon. I have parphrased and edited parts of his document below.



The focus on measurement of B2B marketing programs is a major issue for many of us who run and manage marketing programs for our companies or clients. Marketers now find they need to measure every marketing activity partly because many marketing programs were in past years not asked to demonstrate measurable return on investment. Some organizations are looking at Marketing ROI as part… Continue

What an interviewer should ask a marketing interviewee...

Posted on April 7, 2008 at 6:00pm 0 Comments

The other day, I was asked what an interviewer should ask a marketing interviewee to cut through the fluff and find out what he/she knows. Here are three questions to consider:



1) How important is internal marketing and branding in today’s environment?

2) What tactics have you used to demonstrate marketing ROI?

3) What problems/issues/challenges does Gen Y provide to marketers?



We are in a long-term transition with the Baby-Boomers leaving the work place and… Continue

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