Posted on April 7, 2008 at 6:00pm
The other day, I was asked what an interviewer should ask a marketing interviewee to cut through the fluff and find out what he/she knows. Here are three questions to consider:
1) How important is internal marketing and branding in today’s environment?
2) What tactics have you used to demonstrate marketing ROI?
3) What problems/issues/challenges does Gen Y provide to marketers?
We are in a long-term transition with the Baby-Boomers leaving the work place and… Continue