Brand Energy. Brand Strategy.
You might be wondering what is LAB Profile?
The Language And Behavior Profile is a method for knowing what makes a person 'tick' based on how they talk.
Now, this is not like those profilers from the FBI. This is not about psychology and does not require advanced degrees. It is a practical method for finding the hidden meanings in what people say.
These hidden meanings let you accurately predict what a person will do in given situations. Watch…Continue
Profiling has a bad name.
I started officially profiling in 1980, in a project with Southwest Airlines.
The Chairman at SWA wanted his airline to be the lowest complaint-ratio airline in the USA. They had been improving their recruiting and training focusing on reducing customer complaints.…Continue
If you knew the hidden meanings in what people say, you could have an edge in every conversation.
You would be able to predict and influence their behavior.
You would be able to recognize the…Continue
What people say and how they say it are guidebooks into their thinking processes and their behavior. These guidebooks also give us information so we that can predict and influence their behavior.
I have created a series of short videos which introduce you to some of the guideposts in those guidebooks.
Here is the…Continue