Nora D. Richardson
  • Female
  • Charleston, SC
  • United States
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Nora D. Richardson's blog post was featured

Brand Minimalism vs Simplistic Branding

We've seen a LOT of huge companies sporting new logo designs over the past year or two. Seems like everyone is turning in their former flowery corporate logos for a look that’s a lot more simplistic (and often a little too bland, in my opinion).Don’t get me wrong: minimalism is awesome. In designing a logo, a minimalist will strive to evoke the pure, core essence of an idea, represented in…See More
May 20, 2018
Nora D. Richardson's blog post was featured

Smelltastic Scent Marketing

It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh baked bread outside a bakery? Just to die for.What’s in a Scent?Scent…See More
Apr 21, 2018
Nora D. Richardson was featured
Apr 5, 2018
Lothar Seifert liked Nora D. Richardson's blog post Your Brand: Who Cares? Make It Meaningful!
Mar 21, 2018
Lothar Seifert liked Nora D. Richardson's blog post Smelltastic Scent Marketing
Mar 21, 2018
Nora D. Richardson's blog post was featured

Value > Price

Value > Priceby NORA D. RICHARDSONOk, a brochure. Not a problem; I can definitely do that. So I start thinking: well, there are one-page brochures and ten-page brochures. There are big brochures and small brochures. Some brochures are folded and some brochures are bound. Do I sound like Dr. Seuss yet?Then there are the bigger questions, regarding the branding and design components. What…See More
Feb 25, 2018
Vincent Wright liked Nora D. Richardson's blog post Your Brand: Who Cares? Make It Meaningful!
Feb 22, 2018
Vincent Wright liked Nora D. Richardson's blog post Smelltastic Scent Marketing
Feb 22, 2018
Vincent Wright liked Nora D. Richardson's blog post Human Nature: 6 Psychological Strategies for Your Brand
Feb 22, 2018
Nora D. Richardson's blog post was featured

Human Nature: 6 Psychological Strategies for Your Brand

If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand.Integrate an understanding of human nature into your marketing strategy and your branding materials—and watch the world respond to your business, regardless of your industry. 1. People Love…See More
Jan 6, 2018
Nora D. Richardson was featured
Jan 6, 2018

Profile Information

About Me:
I am a brand identity designer. I help businesses STAND OUT from their competition by translating their vision into a powerful branded identity. I love to travel and document my travels through photography.
Website (Your primary site)
http://www.spot-onbranding.com
BLOG (or secondary site)
http://www.thebrandingspotblog.com
Linkedin PROFILE (Recommended)
http://www.linkedin.com/in/norarichardson
Facebook PERSONAL WALL (Recommended)
http://www.facebook.com/branding.spot.on
Twitter Account (Recommended)
http://twitter.com/#!/Spot_OnBranding
Google+ (Recommended)
http://plus.google.com/115210966053896653652/posts
Pinterest (Recommended)
http://pinterest.com/ndrgraphics/

Nora D. Richardson's Blog

Human Nature: 6 Psychological Strategies for Your Brand

Posted on June 14, 2013 at 7:57am 0 Comments

If you understand basic human nature, you can better market your brand to humans. While that sounds super simple, so many small business owners overlook the basic psychology behind marketing their brand.

Integrate an understanding of human nature into your marketing strategy and your branding materials—and watch the world respond to your business, regardless of…

Continue

Smelltastic Scent Marketing

Posted on May 31, 2013 at 5:54am 0 Comments

It’s no secret: scents drive us to buy. Food is the most often and most obvious culprit. Mall chocolate shop scents turn us to cocoa-craving zombies. Whether you like that unmistakable smell or not, every kid knows the scent of McDonald’s means a Happy Meal is an immediate possibility. Oh, and that smell of fresh baked bread outside a bakery? Just to die for.

What’s in…

Continue

Your Brand: Who Cares? Make It Meaningful!

Posted on May 24, 2013 at 8:55am 0 Comments

How does a brand truly impact the lives of consumers? What’s really behind these GREAT brands that create ongoing feelings of positivity and continuous brand loyalty because those consumers feel truly rewarded when 

they keep coming back again and again? Sure, these brands are memorable; they’re unique; they tell an interesting story—but they have something else…

Continue

Do's and Don'ts of Designing Your Brand

Posted on April 25, 2013 at 5:18am 0 Comments

Say you’re not feeling well. You go to the doctor and describe your symptoms. The doctor listens at first, then asks a series of very directed questions to narrow down your particular situation. The doctor will likely review your patient file, perhaps do a bit…

Continue

Comment Wall (3 comments)

You need to be a member of Brandergy to add comments!

At 1:52am on January 26, 2013, Alan Gray said…

Thank you for connecting, Nora, and welcome to Brandergy. If I can help you with sharing something interesting, or anything else, please let me know.

At 3:19pm on March 9, 2011, Vincent Wright said…
My pleasure, Nora!  Hope you had/are having a GREAT birthday! :-)
At 11:50pm on March 8, 2011, Vincent Wright said…
Happy Birthday, Nora!
 
 
 

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