Branding For Life
I had a passionate conversation with my cousin over this idea of "Internet Marketing". He asked as many questions as I can answer accordingly.
One significant question he asked is about how to compete with 'so many people and websites' in this business. This is the first time I'm ever asked such a question since I started out, so I did my best to answer...and my answer must have so impressed his father who overheard it that he said, "Yes yes, this is also exactly what I told my…
One of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion.
USPs were originally defined around the 40s as a position a company took to make them stand out from their competitors and make the customers of said competitors switch to them. It works as an understandable and tangible reason for people to buy your product, over…
It is imperative you must know about this sooner or later. If you are into e-zine publishing right now, this set of criteria will significantly enable you to tweak your layout and presentation to suit your subscribers' taste in general. It's brief but better than nothing.
Newsletter readers like:
Content telling how to make money/save time
Not strategies or techniques, but business models in a more general sense. To give you an idea:
1. Affiliate type website.
2. Content website with Adsense.
3. Affiliate type + Adsense.
4. Your own product - membership site.
5. Your own product - ebook.
6. JV deals.
7. Your own product - software.
8. Directory type site.
9. Online newsletter.
10. Promote affiliate products using AdWords.
Bonus. Sell on Ebay + your own site.
Do you recall the classic statement, "the only constant is change"? It is an ever-present phenomenon, and by comprehension at the level of man's intelligence, a tricky one, because change is in constant clash with timeless principles, which by evidence of established patterns, do not change.
The winner is the one who knows how to maintain and manage the balance between change and timed, principle-based progress on a daily basis, which all boils down to the little decision-making…