Brand Strategy. Brand Energy.
The Euro is doomed, and has been from its introduction in 1999. It's time to acknowledge this and move it to its rightful place - a unit of trade - while EU countries revert to national currencies that can move with market forces.
Just as the PC changed our lives, so we're facing another momentous shift - one brought about by mobile devices, specifically smart-phones and tablets. What's driving these is a vast, growing platform of apps: small, focused applications that make these devices really useful. And business is getting ready to embrace this new technology to lower costs and increase productivity.Continue
Having been using my iPad as a Business Productivity tool for some 10 months and seen how quickly it paid for itself, I'm a firm believer. This post looks at my hardware and software environment for other aspirant iPad users - it really is a useful tool in business...Continue
Companies really have to recognise that poor after-sales service experience is one of the quickest ways to kill a brand. Customers are not – or should not – be a one-transaction experience. Lifetime value is what companies need to focus on, as that’s where the real profits lie – repeat customers that become brand advocates. http://bit.ly/cbQe3a