Guy Whitcroft
  • Male
  • Crowthorne
  • United Kingdom
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About Me:
Highly accomplished, versatile Senior Management Executive with over 20 years of comprehensive executive experience in career spanning multiple IT environments, including all aspects of technical, marketing, sales and operations management, with all channels: vendors, distributors, resellers and end-users.

Proven track record of excellent growth in revenue and profitability operating across both emerging and developed markets; deep knowledge base supports expertise in accelerating start-ups and turnarounds along with diverse teams and individuals where exceptional communications skills and strong collaborative leadership achieve results.

International business experience with both emerging and developed markets, well respected international speaker, writer / workshop leader on technology, general business and channel issues. Strong corporate board experience.

C.O.O. of Ideaworks 3D / Marmalade - a unique Software Development Kit that helps Mobile App Developers deploy to multiple platforms.
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Guy Whitcroft's Blog

Should the Euro Survive?

Posted on January 31, 2012 at 5:41am 0 Comments

The Euro is doomed, and has been from its introduction in 1999. It's time to acknowledge this and move it to its rightful place - a unit of trade - while EU countries revert to national currencies that can move with market forces.…


Apps – the next frontier

Posted on January 31, 2012 at 5:40am 0 Comments

Just as the PC changed our lives, so we're facing another momentous shift - one brought about by mobile devices, specifically smart-phones and tablets. What's driving these is a vast, growing platform of apps: small, focused applications that make these devices really useful. And business is getting ready to embrace this new technology to lower costs and increase productivity.…


The iPad as a Business Tool

Posted on January 31, 2012 at 5:38am 0 Comments

Having been using my iPad as a Business Productivity tool for some 10 months and seen how quickly it paid for itself, I'm a firm believer. This post looks at my hardware and software environment for other aspirant iPad users - it really is a useful tool in business...…


Poor Service - the Quickest Way to Kill a Good Brand

Posted on June 20, 2010 at 6:02am 0 Comments

Companies really have to recognise that poor after-sales service experience is one of the quickest ways to kill a brand. Customers are not – or should not – be a one-transaction experience. Lifetime value is what companies need to focus on, as that’s where the real profits lie – repeat customers that become brand advocates.

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At 10:13am on May 4, 2011, Vincent Wright said…

My pleasure, Guy...

As for me, business could always be just a wee bit better...:-)

Trust things are going well for you...???

At 1:55am on May 4, 2011, Vincent Wright said…
Happy Birthday, Guy!

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