I'm a successful marketing strategist, business development executive and entrepreneur, currently consulting with early stage companies who want to increase their sales. I identify untapped niche and vertical markets for their products, develop the GTM strategy to tap into them, and recommend the optimal mix of partnerships, content marketing, social media, SEO/SEM, email marketing and advertising to drive growth for each product/market combination.
My experience includes business development, strategic and digital marketing, sales and operational experience across software (B2B), SAAS (B2C), and medical device (B2B+B2C) companies. Identifying and developing key relationships is my sweet spot; I excel at building and nurturing strong connections with partners, customers, colleagues and influencers.
I've sold successfully to Fortune 5000 clients, and negotiated, closed and renewed multiple OEM contracts. I'm also familiar with channel development, having built a profitable VAR/developer network and developed partnerships with major vertical software developers that doubled annual sales 3 years in a row. My channel experience includes setting up and directing international distribution channels for Europe, Central and South America and the Far East.
I have domain expertise in SAAS, POS, medical devices and nonprofits.
Specialties: Business development, particularly strategic relationships that yield long-term results; strategic marketing and digital marketing tactics.
Technical: SugarCRM, Salesforce, Zoho, Netsuite, Marketo, Hubspot, AnyMeeting, GoToWebinar, Google Analytics and Webmaster Tools, Slack, Google Docs, Google Adwords, Facebook Business Manager, Twitter Advertising, Buffer, Tweetdeck, Hootsuite, SemRush, Majestic, MailChimp, Constant Contact, SurveyMonkey, Camtasia and Canva.