Brand Strategy. Brand Energy.
No one knows more about getting a car from Point A to Point B than a race car driver.
No one drives cars faster, more precisely than race car drivers.
Putting their lives at risk every time they step into the car to go to work, they must PRECISELY KNOW their car, their tracks(s), and all the idiosyncrasies of the track(s).
Yet, show me the race car driver who hasn't wrecked a car at least once, please...
Race car drivers aren't ASHAMED that they've wrecked one or two or three vehicles. It's part of the equation of their work lives. (We even know of jet pilots who've wrecked...and yet, have gone on to great success..)
What about you and me?
Sometimes we bust our heads on that pavement called "Life"...
Why should we be permanently ashamed if we've wrecked a business or messed up a relationship? It's not our intention to wreck all businesses and all relationships. Let no one fool you into thinking that life is always going to be some nice, neat little, easily mastered jaunt - with no spillages, with no need for ever having to apologize...
If we didn't take the risk of trying to drive a business WITH SPEED - the business would NEVER go anywhere.
Likewise with personal and business relationships...many forget that in addition to the great necessity of patience, relationships do demand a modicum of speed, too...
It is our business to try to get our businesses TO GO SOMEWHERE - WITH SPEED.
Speed necessitates risk.
Let's not be permanently ashamed, permanently fearful that we made the biggest conceivable wreck of the vehicle we were trying to rapidly drive.
Nor does the race car driver eventually taste the sweet taste of victory by continually going back counting up all the little pieces of the wrecked vehicle left back on yesterday's race track. Leave it to
those who choose to analyze broken stuff on Life's race tracks.
Your business is the business of building business and driving it to that endpoint called "Victory".
So, let's incorporate all we've learned into to the next race we INTEND to enter - and LET'S GO!!!!! LET'S GO FORWARD!!! Because FORWARD is our business!!! Our ONLY business is FORWARD...