Brand Strategy. Brand Energy.
Imagine athletes wanting to be the best in their sport and following the normal conditioning, training, and competition regimen of their sport. They tend to operate within a paradigm and anything outside that paradigm cannot be imagined, is not considered, does not exist, or cannot be possible.
The same is true for coaches. They have spent years in their sport and their experience builds their paradigm of how their sport functions and how to prepare their athletes for the highest levels of performance in their sport. They naturally need to protect themselves and their athletes from distractions, coming from all directions, which can take time and energy from the existing pathway to success in their sport.