Brand Strategy. Brand Energy.
Every year my wife and I have a tradition of attending the supposed "final tour" for B.B. King and as usual last night he sang is hit "The Thrill is Gone." In listening to it last night I began, based on some comments from some of my HR peers, to wonder if that is HR's problem. Have the majority of our peers -deep down inside- lost that thrill about the role HR plays within our organizations? Is the change self-inflicted or the response to a changed view of the function by management?
I hear almost everyday that some think we need to return to the days when we were called personnel. Our responsibilities were that of handling the administrative aspects of our human capital needs. as the business world evolved so did the nature of what we do. The problem began when we changed the name from personnel to human resource management. We were neither ready for the change nor asked for it. In our attempts to make the change we began to fall far short of the expectations that management now required from their HR departments. We became the organizational fireman or policeman depending on the circumstance but di not gravitate toward truly managing the human capital assets. this is part of the reason why HR becomes one of the first prts of the organziation to be dismissed when times get tough.
So has the thrill of being the gatekeeper to the human capital assets gone the way of many other things in our lives? I would suggest that the answer is in the negative. The workplace has changed and we need to change with it. We can still find the thrill within our business lives if we follow some simple steps:
The thrill might be gone in the careers of many HR professionals but with the right view and the right attitude the thrill can be returned. Are you ready to bring the thrill back?
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