Someone Purchased One!
List, Content Phone The Whole Deal.
A Plan That Can Net You 100% ROI!
If you are a small to mid-sized company and happy with the results you are getting out of your current marketing campaign, great! But if you're like 9 of 10 businesses, doing what I call fluff and puff marketing or branding and not highly targeted direct response marketing, keep reading. For every $1.00 you are spending on marketing if you are not getting back back 100% to 2000% (did I really say 2000%?) back from your marketing you really need to be using us.
If I were to sit down with you over a nice hot cup of coffee and ask you where your customers come from or what is the cost of each new customer, and how did you get them, could you tell me? Was it an email, a direct mail piece or social media or that hard working sales person walking door to door passing out business cards?
The whole idea came about at Jim Hugh's One More Customer Networking event over in Carpentersville IL. He has one up in Island Lake IL but this knock on the side of my head happened at the one in Carpentersville. I have been a la cartingmy services like every other marketing company and feeling I could be serving my customers much better if I could just roll all the key elements all into one program so a person or company could afford what actually works from list procurementto direct mail to content writing to email blasts to teleprospecting to blogging. I did that and you get everything for just $2019 a month.
So, while the podcast rolled on I spread out my napkin, a technique I learned at Ricardo's (all you Chicago Advertising People should remember Ricardo's the place on Rush Street that it's outdoor tables overlooked a seedy part of the Near North Side) and wrote out this entire plan on one little white napkin. Really I worked out a million dollar marketing plan on a napkin. I have found that if a plan is larger than a napkin it is too complicated to put into action and nothing ends up happening.