Brand Strategy. Brand Energy.
Looking in Both Directions
Sometimes when you start working out, losing weight, changing diets or in some way trying to improve your life you get overwhelmed or disillusioned.
Why is this?
One reason can be the habit of only looking forward toward your goals - the horizon. Believe me the horizon never stands still. It moves away as you move towards it. Horizon gazing can be a miserable experience if you hope it gets closer the more you move toward it. The horizon is incapable of revealing progress. But if you look back and see incremental progress and value that progress you get nourished.
Looking back at progress is grounding, objective, empowering and motivating. Looking in both directions - back at your progress and forward to the horizon can be surprisingly freeing in your pursuit of a happier, healthier life.