I’m a Swede, well half Swede with the other half Norwegian, either way I’m happy with my back ground and the work ethic I was raised in.

So what are the top 15 reasons to form a partnership with Me?

1)     Punctuality – a meeting that was supposed to start at 1 o’clock will start precisely at 1 o'clock. If it s half hour meeting it will end at 1:30, not 1:35. It’s called prick kl.1. This meeting has been booked months ago. This is because we Swedes are great…

2)     Planners –
 we have already looking ahead to week 45 in 2020. You need to know where you are going if you’re going to get there. It’s called  framförhållning . This means we are always...

3)     Prepared –
 we know how to predict, when to proceed and what to produce. We know what good things might happen, what bad things might happen so we are able to move towards the good and away from the bad and keep out of stormy seas and I hate stormy seas! Put simply, we are good…

4)     Performers
– the proof is Sweden’s first place in just about everything. Swedes are also modest but we can talk about that another time.  We also have a passion for…

5)     Projects –
 these are lead by someone who is hopefully aware of what’s going on, understands what is going on and has a handle on the desired outcome. It’s called projektledning. Swedes are expected to be...               

6)     Participative – giving their opinions when asked for. There are no bad ideas just that some are better than others at bringing a faster outcome. It’s called the förankringsprocess. Everyone should feel part of the…

7)     Process -
 there are so many that someone has to learn how to manage them. Yet that does not mean anyone is left on the outside looking in. It’s called processhantering. A process consists of many meetings. One type of meeting is the…

8)     Pre-meeting –
 it's a meeting before the meeting. Yes let’s get some issues out on the table so people have the possibility to pose questions before the real meeting on “Thursday”. This is because Swedes are…

9)     Precautious –
 decision making is a lengthy, risky process. It is not that risk is bad but we want to make the pathway that brings us to the end goal the fastest with the least amount of risk and animosity, we are still a team. It’s called the beslutsprocess. Being ultra-careful we might not say 'yes' or 'no' but they may say. . .

10)  Perhaps –
 which, for Swedes, is possibly a 'maybe'. But unlike an American  maybe which usually means no, a Swedish Perhaps means we will keep an open mind on the subject and not shut any doors just in case this is the right door. But if we  do say 'yes' then a promise is a promise. We will get on, do it and get it done in the shortest amount of time possible. By global comparison, we are very…

11)  Productive –
 The projection is probably a larger part of our companies GNP. Ya sure we might be talking small and needing some mico thought to everything but such progress is a result of many skills we possess. One skill is being particularly…

12)  Pragmatic -
 patiently putting solutions into practice, avoiding too much…

13)  Pressure –
 which can be both good and bad. It’s called lagom mycket. Too much panic and pressure causes Swedes to walk into the wall. So we prefer to be…

14)  Positive –
 as in having a positive attitude, positive energy, and a positive mind. It’s called arbetsglädje. And one of the most positive things of all in Swedish business life is the world famous…

15)  Family, parental leave friends and vacations –
 which is the Swedish way of combining being a family, a parent and a professional together. Yes there is life outside of work.

Larson Notes & Satire:
 So you’re not blonde, you don’t have blue eyes. Yust say “ya sure” and get on with it!


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better



P.S. We make telesales for small business affordable by offering programs down to only 10 hours a week. Maybe you could add teleprospecting into your marketing mix call today and find out.

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Comment by Vincent Wright on August 28, 2017 at 2:33pm


This is great!

Two things:

  1. The hyperlinks in the bullets seem to not work... and 
  2. Do you know Anders Berg of SwedeClean?; http://brandergy.com/profile/AndersBerg102

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