Brand Strategy. Brand Energy.
I just saw a "faux person" COMPLETELY DISAPPEAR from social media tonight: Linkedin, Twitter, Facebook, Brandergy. ALL profiles GONE!
This person had consistent looking profiles set up on all the dominant social media sites and I just got an update from her yesterday. In addition, it shows she'd updated her Ning profile just a couple of hours ago. But, after months of seeing her all over the Web, all of her profiles are gone.
BOTTOM LINE: It's easy to CREATE A PERSON on social media that has nothing to do with a real person so, be careful...