Brand Strategy. Brand Energy.
Getting Mail Read
You have it written, designed and printed. Will they open or read it?
What are the keys to getting your direct mail read? What can you to do increase your odds?
55% If you are a company they know
51% Personally addressed
50% Interested in your service or product
39% Can clearly see it contains a free sample or voucher
27% Local company
21% You’re their competition
15% Interesting packaging
10% looks fun or humorous
6% Good design
6% Active envelope
*CCB fast.MAP 2008 Marketing GAP Research
Larson Notes & Satire: Do everything you can to stack the odds in your favor. Start with the high odd makers. Though Social Media try to get your company, your brand better known. In this age of technology put a little effort out and money and use a printer with variable data equipment. (If you need help call me, I represent a few). If you have done your homework and put together the right list you are sending it out to people who have a need or basic interest in your product or service. And he word free is probably the best 4 letter word you can ever use. And it is never a bad thing to keep your efforts as local as possible. Local sometimes is another way to say trust
Personally I use a post card or a 3 or 4 letter wave mailing campaign as my direct mail methods of choice. A one shot deal might fit if used in conjunction with other marketing channels. I see the key being to not use a standalone mailing if you don’t have to. Do you?
If you need help putting something together let me know. We can either help of send you in the right direction
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.
P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.