Brand Strategy. Brand Energy.
Coffee. Yes I have been known to drink a cup or 2 or 3 or 4. Now I’m happy to report at there is a movement in the coffee retaliating world being driven by both retailers and coffee drinks like myself to put up a better cup of java!
This wave of better coffee is a trend by retailers to engage in a direct trade with coffee bean farmers by a desire to serve the best quality coffee and by a growing demand to know where the beans are coming from and how they are being handled.
Coffee retailers are facing the same challenges as other businesses are in the current economic recession. If they don’t give me the kind of coffee I want I won’t go out and buy a cup.
In this present wave of coffee posturing coffee companies are out there doing a great job of elevating you (my) coffee experience and going out and working directly with the farms. The movement reflects consumers desire to know where their coffee really comes from and how it is being handled along every step of the growing, picking, roasting and shipping process. As the green initiatives grow stronger consumers are demanding organic fair trade options. It will take more than just a specialty coffee blend to be standing out, as Starbucks and Dunkin Donuts and McDonalds are finding. YOU need to be better.
Larson Notes & Satire: So how many cups of coffee did I drink today? Good question. If you sell coffee in any way shape or form, you want my business. Yes I drink that much
But what can your business learn from “Coffee Wars”? Well that the customer is king. They are the ones that spend the money to keep you in business. Second you need to listen to the demands of the customer. And third, is that you need to bend to their wishes to capture more of their hard earned and spent money. If you listen you will hear.
Enter Social Media and Web 2.0 this puts you in direct contact with your customer. Listen, to them. Take to them. Respond to them.
Larson & Associates
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Making good businesses great and great businesses even better
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