Brand Strategy. Brand Energy.
Changing the Culture I believe most of us would agree to varying degrees that the culture of today's youth must change in order for us as a nation to continue as the world leader this country has always been. The current occupant of the Oval Office believes that America needs to be "made great again". It is my contention however that we as a country are still great but where we are in need is that the culture must be changed. We have lost focus on what made us great. What do i mean, we have gone from graduating the highest numbers of any civilized society of skilled science and technology students to numbers that are closer to the bottom than they are the top. We graduate young people from our institutions of higher learning both public and private with well versed theories on how the world works yet the unemployment rate and level of debt they graduate with continues to rise. We march generation after generation of young people across stages and hand them diplomas and they leave with no real idea about how the world works. We are still the most prolific the most talented country in the world. Yet the "culture has changed" to a point that hate speech is considered normal, hate crimes are the norm man's inhumanity to man has reached epic proportion so the question needs to be asked what is the road back and how do we get there. I have a few suggestions We must first understand that like anything else culture does not change over night nor is it fixed overnight We must understand that to redo reclaim readjust or otherwise rectify any of the societal ills that face us must first accept that they exist and that it is going to take us a community to fix them There is an old maxim in the Baptist Church that goes there are 3 kinds of truth your truth my truth and the truth. I have found over the years that we general fall somewhere in the middle of the first two and attempt to ignore the third because accepting the third implies that there is a truth that is bigger than us and accepting that implies that our way of handling coping or fixing may not be the only way or the right way. It is my belief that everything we face every situation and yes i said every situation is spiritual, as is the solution to it. So in an attempt to wrap this all up what am i saying. we are a society and a world that birthed Mother Teresa but also Adolph Hitler that created Martin Luther King but also Timothy McVeigh, that gave the world Mahalia Jackson but also Dylan Roof so for these paradoxes to exist says to me that we individually must accept that the problems are bigger and more complex than us and so are the solutions. The sooner we realize this the sooner we can start to walk back to the destinies that are planted in all of us. We are a nation of dreamers of builders of creators we are that light shining on the hill paraphrasing Jesus's Sermon on the Mount (Matthew Chapter 5:14) Let me leave you with the poet Emma Lazarus and the words she penned as the Statue of Liberty was being dedicated. With conquering limbs astride from land to land; Here at our sea-washed, sunset gates shall stand A mighty woman with a torch, whose flame Is the imprisoned lightning, and her name Mother of Exiles. From her beacon-hand Glows world-wide welcome; her mild eyes command The air-bridged harbor that twin cities frame. “Keep ancient lands, your storied pomp!” cries she With silent lips. “Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me, I lift my lamp beside the golden door!”