Brand Strategy. Brand Energy.
So often, we are tempted to accept life where it is.
That it will just be this way forever and we might as well just learn to be okay with it..
We strive for the "american dream"...to marry that one spouse, to get that one job and to buy that one house, living in the same city until we die.
There's nothing wrong with that dream if it's what you want but what do we do when life doesn't go the way we want?
You grab a hold of it and accept that it MUST change.
3 years ago, I had the honor of speaking at my MBA graduation. It was my first ever public speech....to 500 people. Yup, that was me..the little girl from a small town in eastern Washington who lived in poverty for too many years, standing up on the stage sharing how my life changed when I decided it had to change.