Brand Strategy. Brand Energy.
1. #Branding = energy transference
2. Energy transference means *not* wasting energy
3. Energy is wasted when efforts are too diffuse
4. Efforts can be concentrated by putting and keeping things together with the well-established concept of hashtags
5. Hashtags can capture #brand energy and, when used correctly, can transfer that energy to those who need what your brand is offering…
(All the above is said to say: “Use #hashtags”… (Should you need more professional help, do let me know, ok?))