As a small business I, you have a distinct disadvantage with it comes to competing against the Big Dogs. For us, every single customer is crucial to our success. Every sale is paramount in the survival of our business.

Our customers know this and for that very reason they often choose a small business over a larger counterpoint. They want the special kind of treatment a small business can give. The lack of layers makes it a fast paced world of opportunity.

In a Gallup poll 66% of responses in the US said that have “supreme” confidence in small business. Sit back and smile because the Big Dogs have only a 19% confidence rating.

Confidence. Yes they, the average buyer and customer on the street trusts small business. When there is a problem most likely in a small business you can go right to the “man” and not get headed off by a middle manager who can’t make decisions. As a small business I can afford to have any bad decisions on customer relations happening. The buck and the phone calls come to and stop at my desk. I am sure you do the same.

Now it is a fact that some customers can not be satisfied no matter what you do. Ok, accept it and fire them. Yes fire a customer that is hurting your business. Fire them and go out and find one that will love you and your business for what you can do for them. Bad customers will kill you. So just do it and get it over with. They are going to stop using your business anyway once they find out they can’t push you around.

Be that Big Fish in a Little Pond.

Larson Notes & Satire: Good customer service is what transcends businesses and industries. No products, no marketing efforts, No advertising campaign can take you past a bad customer service reputation. It’s your repudiation. It’s your valued word. It’s your trustworthiness. The Big Dogs are you handing this marketing position of the mind of the customer on a silver platter, all you have to do us be true to your word and follow though.

Be that Big Fish in the Little Pond. Fill it up so no one else fits.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better

P.S. We make telesales for small business affordable by offering programs down to only 15 hours a week. Maybe you could add telesales into your marketing mix call today and find out.

P.P.S. An American Company, marketing American Companies! Call or email to get an appointment to pick my brain (a $125.00 value) for 30 minutes.

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