Brand Strategy. Brand Energy.
This is one of my conceptual art projects. From the Art*umentary in Context series, ArtSpeaks features the iconic Farmer from the famous American Gothic painting telling sharing insights from his journey from art history icon to social entrepreneur innovator.
Inspired by an article I read about farmer suicides and a dream I had about the American Gothic painting. Then it was an easy leap to put that with my persistent message of socially responsible business as a new norm...an antiphon to the call for innovation.