Brand Strategy. Brand Energy.
Bodegas de Argentina, the Chamber of the Wine Industry of the Argentina that brings together more than 250 wineries from all the wine provinces including Mendoza and Catena-Zapata wineries which are supplied by the majority of the thousands of independent grape producers expresses its support for the National Government in the ongoing negotiations between #MERCOSUR and the obstinate E.U. European Union into cutting bridges and deliberately stopping South American countries into exporting meat, wine and South American countries goods to Europe. The EU has not accepted a fair negotiation, aimed at eliminating tariffs that affect bilateral wine trade.
This agreement will undoubtedly boost exports of Argentine wine to the European Union, the main export market after the United States.
Currently, the wine industry annually exports 200 million liters of bottled wine for 800 million dollars to more than 130 countries, this product being one of the few that Argentina exports to the world in significant quantities with high added value and its own brand. Argentina managed to position itself at the beginning of this century as a global player in a highly competitive market, managing to become the eighth exporter of fractionated wine in the world.
According to a technical study carried out by Bodegas de Argentina, with this agreement the Argentine wine will be able to boost its presence in the European Union, increasing its sales mainly to five countries: the United Kingdom, Germany, the Netherlands, Denmark, Belgium, and Sweden. Thus, Argentina would gain access to the world's main wine consumption market, which imports 474 million boxes of 9-litter wine per year, only 8.7 million of which are contributed by our country today. Countries that already have free trade agreements on wines with the EU, such as Chile and South Africa, achieve sales volumes in some countries that multiply up to 16 times the Argentine exports. It should be noted that the Trans Andean country that has a free trade agreement with the EU since 2003, has since doubled the value of its sales, from 200 to 460 million dollars, despite not having subsidies as if the countries have European vineyards.
Juan Carlos Pina, Executive Director of Bodegas de Argentina, stressed in this regard that "wineries of the export profile, we are nucleated in Bodegas de Argentina with 90% of the country's wine exports and 75% of the domestic market. We believe that with the signing of a zero tariff agreement between both blocks, Argentina will benefit. Our studies estimate that EU countries (not large wine producers) are a market 12 times larger than Brazil (9 times larger without the United Kingdom). Among them, there are the Netherlands, Belgium, Denmark, Sweden, and Germany. We also know that the main obstacle to the export of Argentine wine to Brazil is the tax burden on wine, not the potential importation of European wine. "
Pina added that "this agreement is fundamental, since the future of Argentine wine is export, as it is today for our competitors in the Old and New World. Argentina is the leading viticulture country (5th producer) that has the least internationalized. All of our competitors are negotiating to enter Europe without a tariff or they already have access to these conditions. We cannot stay behind. Even today we export only 20% of the production. In addition to achieving this agreement with zero tariffs as soon as possible, the Vitis viniculture has to continue transforming to achieve greater competitiveness against other countries. This requires the support of the State. We hope that by 2020 the withholdings will be eliminated and that the export refunds will return to at least the level they were in."
The success of the ongoing negotiations will be critical for the future of the sector. Argentine wine exports need to be enhanced through free trade agreements, international promotion, investments in logistics and a reduction in the tax burden.
The following wineries support the efforts of the National Government to achieve the signing of this agreement:
Rubino Wineries and Vineyards, Argento Winery, Renacer Winery and Vineyards, Elorza River Winery, White Family, Bressia Winery, Duret Winery, Garufa Wines, Las Perdices, Adrover Winery, Peñaflor Group, Mumm Winery, Etchart Winery, Graffigna Winery, Nieto Winery Senetiner, Bodega Goyenechea, Bodega Norton, Bodegas Bianchi, Bodega Escorihuela, Bodegas Y Viñedos San Polo, Bodegas Esmeralda, Bodegas Toso, Bodega Gonzalez Videla, Bodega San Huberto, Luigi Bosca Familial Arizu, Galan Winery, Bodega Ruggeri, La Rural, Finca (Farm) Flichman, Estancia Ancón, Bodegas Lopez, Clos De Chacras, Terrace De Los Andes, Chandon, Familia Crotta, Bodega Benegas, Highlands, Bodega Staphyle, Bodega Del Fin Del Mundo, Don Antonio, La Riojana, Bodega Eclipse, Don Cristóbal, Bodega Endless, Bodega Rfm, Bodega Reyter, Bodega Domingo Hermanos, Casa Montes, Bodega Fabre, Rpb (Baggio), Monte Quieto, Antucura, Finca La Amalia, Winery and Vineyard Hinojosa, Winery Cicchitti, Altos Las Hormigas, Bodega Tapiz, Bodega Pulenta, Cabri Fourth Generation, Augusto Pulenta, Dolium Underground Winery, Doña Paula Vineyard, Sophenia Estate, Alta Vista, Don Cayetano, Masi Tupungato, Los Parrales Winery, Salentein Winery, Los Clop Winery, Cuvelier Los Andes, Diamandes Winery, Monteviejo Winery, Wineries Bórbore, Bodegas Callia, Achaval Ferrer, Ruca Malén, Casarena, Dominio Del Plata, Oikos Sa, Bodega Don Bosco, Bodega Vistalba, Finca La Celia, Bodega Septima, Clos De Los Siete, Rioja Viñedos, O. Fournier, Finca Decero, Family Cassone, Viña Cobos, Giménez Riili, Bodega La Añorada, Bodega Colomé, Ojo De Agua, Bodega Malma, Familia Schoeder, Bodega Caligiore, Bodega Mastroeni, Bodega Chakana, Cheval Des Andes, Bodega Palo Alto, Proemio Wines, Bodega Kaiken, Finca Don Carlos, Bodega Mendel, Vinos La Luz, Bodega Melipal, Bodega Carelli, Belasco De Baquedano, La Madrid Wines, Finca Agostino, Bodega Huarpe, Mayce Group, Bodega Patritti, Bodega Antigal, Bodega Polo, Bodega Otero Ramos, Andeluna Cellars, Vineyeards, D omiciano, El Cerno, Bodega Cruzat, Bodega Furlotti, Cavas del 23, Bodega Atamisque, Bodega Mundo Nuevo, Domaine Bousquet, Budeguer, Zorzal, Piattelli Vineyards, Bodega Orfila, Bodea A16, Icarini Winery, Hacienda Del Plata, Mendoza Red Wines, Winery Marco Zunino, Renaissance Winery, Solo Contigo Wine, Corazon Del Sol, Carinae, Humberto Canale Winery, Los Toneles, Bodega Correas, Dante Robino Winery, Lagarde Winery, Roca Winery, Barberis Winery, Vinorum Winery, Trivento Winery, Freixenet Argentina, Flechas De Los Andes, La Caroyense Winery, Tierra Noble, Mainque Winery, Montechez, Las Arcas Winery and Domaine Le Billoud.