Brand Strategy. Brand Energy.
Here's a question most people who know me probably would never expect me to ask: "Are food banks evil?"
Let me make a simple case:
If segregating the water fountains people used to drink from, if segregating the bathrooms, the swimming pools, schools, housing, churches, golf courses, restaurants and all other community areas people use is societally *evil* then, why is it that segregating the places where people get their food not evil, too?
Please think about these things:
1. Is it cost effective to build buildings in which to house a special food supply for people who are currently down on their luck and, so, need help from food banks?
2. Could sending all food to supermarkets and issuing "food credit cards" cut down on the expense of maintaining separate places for delivering food, aka "food banks"?
3. Could having all people get food from super markets help reduce distribution and storage costs and thereby help us FEED MORE PEOPLE? (Or at least feed them more economically/more cheaply?)
4. Could using supermarkets as the central place to pick up food help REDUCE DEPRESSION and STRESS among the population of people who must currently resort to food banks to feed themselves and their families?
5. Could the integration of our food distribution help strengthen our citizenry by removing one of the last vestiges of segregation - "FOOD segregation"? (I'm acutely aware that food segregation isn't limited to any one race, age, gender, etc.)
6. Do food banks, in their desire to want to help, inadvertently intensify prejudicial thinking towards underprivileged classes of people? (And doesn't prejudice STRESS OUT BOTH the prejudiced AND the person being subjected to prejudice?)
7. Why not JUST FEED PEOPLE? (Is there some sort of moral benefit to adding embarrassment to the issue of poverty - whether temporary or ingrained poverty? Why make them go to a special location to get food which is already found in supermarkets and which, AGAIN, have to be moved from the supermarket to the food pantry? CUT OUT THE MIDDLE MAN!)
A few better things to do with current food bank properties:
1. Use the buildings for music lessons
2. Use the buildings for art studios
3. Use the buildings for mixed use apartments
4. Use the buildings for exercise facilities. (It's abundantly evident we need to exercise to help us process some of the high-calorie foods we consume)
5. Use the buildings for police stations or mini-hospitals/clinics, adjunct college campuses and/or other training facilities such as computer labs, etc.
6. Use the buildings to teach telephone skills to low-skilled but, intelligent, hard-working people and, then, onshore a bit of the vast customer service needs we have in the USA
7. Use them for affordable day care (Affordable, reliable day care could help low income families work up to better jobs.)
So, I'm curious: Are food banks, evil???
Thanks, and #KeepSTRONG!!