Brand Strategy. Brand Energy.
In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.
60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is a forwarding trigger so to speak to take the person to your primary domain name and web site for your company. Parked domains are commonly used when:
You need a place to park a domain for which you do not have a website
You have more than one domain that should lead to your primary domain
You have common misspellings of your domain name that you have registered
61. Useful Content: The key here is what is useful? Google decides. As king of web searches Google may distinguish between “quality” and “useful” content. Again this is a game and you need to learn how to play the game.
62. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
63. Contact Us Page: Google wants what they call prefered sites with an “appropriate amount of contact information”. You get a bonus and brownie points if your contact information matches your whois info.
64. Domain Trust/TrustRank: Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. There are services that you can subscribe to for your site to become a trusted site. I guess if you need a quick fix it might be a good thing but I like to do things organically because they are more lasting in the long run.
65. Site Architecture: A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.
66. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor. A blog, a new service page in the beginning do daily updates or changes to your site after a while a few times a week should be enough to keep those little web spiders coming back to your page looking for your changes.
67. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.
68. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.
69. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your ranking and can even result in deindexing if not corrected. If your down all the time maybe it is time for a new hosting company.
Larson Notes & Satire: Your site has to look nice load fast and now be able to be mobile friendly. I’ll take my personal satire down to a minimum because I don’t make the rules I just try to figure them out as they happen. BUT if your site is not on the 1st page of an organic search and you did not let me play with it.
Page 1 results got 92 percent of all traffic from the average search.
In a sample of over 8 million clicks over 94% of people only clicked on first page results and less than 6% actually made it over to the second page. One of the biggest drop off’s is between the 10 spot (bottom of the first page) and the 11 spot (top of the second page).
And for better lead gen in telemarketing, teleprospecting and lead generation call Larson & Associates at 847-991-1294 or email me at email@example.com . One call is all it takes to start getting sales leads into your funnel.
Larson & Associates
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P.S. We make teleprospection for small business affordable by offering programs down to only 10 hours a week. Maybe you should add teleprospecting into your marketing mix call today and find out.