Brand Strategy. Brand Energy.
When my friend, Margaret Orem, sent me a copy of "The Emergence Of The Relationship Economy", I was up to my proverbial eyeballs with projects, tasks, business and personal relationships. Thus, though I eagerly wanted to read the book co-authored by my friend, Margaret, I could not read the full book all in one sitting - which is what I prefer to do. I feel that when a friend sends me a book, I should crank up the coffee pot and "get to readin'"! :-)
Alas, I've just had an opportunity to get midway through the book. But, I'm glad that I made it this far because midway through the book, I've discovered my FAVORITE part of the book: Competition vs. Cooperation.
Competition vs. Cooperation in authored by Adam J, Kovitz, Founder and Publisher of The National Networker. Adam is also a member of My Linkedin Power Forum, as well.
In this section of the book, Adam quickly touches on a philosophy near and dear to my own philosophy of networking and professional network development.
In "Competition vs. Cooperation", Adam says,
"Our current economy is based on the concept of "healthy competition". In the past, we justified competition as a motivator and way to ensure forward progress. The downside to this is that there are always losers, and their numbers continue to swell as the benefits go to the "survival of the fittest" (or at least the well connected). In the end, there is only one survivor who has everything. This creates an unhealthy paradigm, as people at the top do not stay in that position for very long."
Adam goes on to add:
"What is so intriguing about The Relationship Economy and its center-piece, relationship capital, is that it promises so much more than the traditional "I win, you lose" ideology that is inherent in the current economy. The Relationship Economy takes into account that even the most rugged individualists who yearn for interdependence, at the end of the day, still remain interdependent upon one another. Therefore, the "win-win" model of cooperation built into Relationship Capital states in the end that no one wins unless everyone win."
While I'm still reflecting on the import of the very last part of the last quoted sentence above, I can say unequivocally that I believe in concepts such as what Adam alludes to in the section "Competition vs. Cooperation". (I like to think of this as co-opetition. (See, "Strategic co-opetition: The value of relationships in the networked economy" by Julie Bowser http://www-935.ibm.com/services/uk/index.wss/multipage/igs/ibvstudy...))
And while I haven't yet finished the book, if the rest of it moves me as much as the "Competition vs. Cooperation" theme does, "The Emergence Of The Relationship Economy" may become one of my favorite books.
+Thanks, and Keep STRONG!!
*FYI: The Emergence Of The Relationship Economy is authored by professionals many of us know well: Scott Allen, Jay T. Deragon , Margaret G. Orem, and Carter F. Smith. (Of course, I memorized the authors' names by visualizing them as the "S.O.D.A." Crew: Smith, Orem, Deragon, Allen! :-))