A lot of people know about search engine optimization, or SEO, but SMO is a relatively new term. It stands for social media optimization and goes along with the phenom of "Web 2.0." SMO is another technique to help a website or brand show up in the search engines.

Social media optimization basically includes placing a website/person/product/service on the various social media networks (Facebook, Ning, MySpace, LinkedIn, etc.), and social bookmarking sites (del.icio.us, Mixx, BackFlip, Digg) so that the search engines see more inbound links.

The trick is to know which ones of the hundreds out there of social media sites are the best. One place to find this information is at my Squidoo page, Online Networking.

Another interesting ebook is The Definitive Guide to Finding the Best Social Marketing Sites . Bill Ortell has taken the time to go through the many sites and subject them to specific criteria. He examines social networks, bookmarking sites, and video sites. I heartily recommend this book as an excellent place to start.

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Comment by Anita Cohen-Williams on March 20, 2008 at 10:51pm
Backflip is really the granddaddy of all the bookmarking sites. I especially like the feature that allows you to automate your routines in checking feeds, etc.
Comment by Vincent Wright on March 20, 2008 at 5:42pm
Wonderful topic, wonderful post, Anita! I wrote about SMO on MLPF last year: http://tech.groups.yahoo.com/group/MyLinkedinPowerForum/message/21386

A little bit of the text of that post: "Rohit Bhargava is credited with inventing the term SMO.

You can find Rohit on Linkedin at: http://www.linkedin.com/in/rohitbhargava

Rohit's five rules of Social Media Optimization are:
1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

A few interesting sites in the early development of Social Media Optimization:

1. http://social-media-optimization.com/
2. http://www.smomashup.com/
3. http://www.mybloglog.com/buzz/community/smomashup/
4. http://smogger.wordpress.com/
5. http://www.socialmedia.biz/"

By the way: I appreciate your introducing us to BackFlip. I think I'll try it out.

Thanks, Anita,

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