Will Target marketing work for your business?
Targeting your direct marketing
The people most likely to buy from you are:
Your existing customers and
People and or companies who are similar to your existing customers.
Pretty simple so far?
Because you're not using the 'shotgun' kind of approach, the far more focused tactic of target marketing means you get much better rate return on your marketing investment. The more accurately you can nitch your 'best and perfect' customer, the better your chance you will have in finding more just like them. Answering these questions to segment the market makes your message even more direct. It allows you to focus maximum effort on the right people.
So, how do you get started? Call Larson & Associates! Just kidding, not.
Target marketing is built around your list and database(s).
Your most cost-effective option is to keep on building your database of customers. Keep your messages going out to these wonderful people. It is always easier and less expensive to sell more to existing customers than to go out and find new ones. If you are not already doing it start to capture all the details you need for list creation. You know those important things like names, addresses, telephone numbers, email addresses from enquiries coming into your business. Think of it as trying to date a person you really want to take out and what you need to know about them.
Once you've defined your perfect customer based on your existing customers, you can set about finding out where there are more people like them. Some sources include:
A joint venture with another business
List services are a valuable resource if you're selling to businesses.
List brokers rent lists.
Other sources of prospects include business directories,
Your Chamber of Commerce