What is one key to be making (more) money in an economic downturn? Try sympathizing with your customers. Think about it. The vendor who is nimble and can come up with a workable solution for their customers will be successful. You need to think out of the box. It can be hard work but it can be the make or break to a deal. JIT delivery, you hold it in your warehouse until ?, you finance or find your client financing. You need to do whatever it takes, whatever that might be.

The key is to keep focusing specifically on customer’s needs, not your needs.

Larson note: Become one with your customer. Sympathize and empathize with them because in reality their problems ARE your problems.

Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better


P.S. Get in control of your own marketing destiny with a guerilla marketing consultation. Call today and schedule your appointment.

*Source: Bluewolf,

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Comment by Vincent Wright on February 12, 2018 at 10:58pm


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