Howard Larson's Blog (556)

The Power of the Blog

The power of my blog, the power of your blog!

I just received a call from the legal department of a company which I made reference to in one of my blogs. Seems they did not like the being in the same blog as one of the other companies listed in my blog post, one of the posts which showed list for sale.

Now I am not always politically correct and tend to be sarcastic and cynical but my gosh. This is exciting! So what if there was a gay, lesbian and… Continue

Added by Howard Larson on September 3, 2008 at 5:46pm — No Comments

New Lists and Databases – reference 82308

IvoryWhite Buyers

This file contains buyers of Ivory White, a teeth whitening system. 40% male files has an average age of 45 and an average income of $50,000. All buyers used credit cards to make their purchases

Count: 25,000.

Drivin’ Corvette Owners

This file contains owners of model year 1981-2008 Corvettes. It contains both daily drives and those who own the vehicle as a second or third car. These are enthusiasts with a strong passion for their… Continue

Added by Howard Larson on September 3, 2008 at 12:00pm — No Comments

August Sales are in and looking good!

As we closed down August 2008, Larson & Associates is pleased to announce that sales for the month were up 20.05% over last years August sales figures. We expect to see this trend of over 20% sales increases continuing through the remained of this year and at least through March of 09.

Larson note: We are in the middle of 2 new service launches. Business Social Networking Set-up & Monitoring, and Association Membership Retention. If you are interested it either of… Continue

Added by Howard Larson on September 3, 2008 at 9:56am — No Comments

Average US PC users time spent on top Web brands

Average US PC users time spent on top Web brands

1:18 Google

3:33 Yahoo

2:12 MSN

0:38 Microsoft

3:40 AOL

1:02 YouTube

2:06 Fox

1:49 eBay

0:29 Wikipedia

1:12 Apple

Source: Nielsen Online, Sample 50.7 Million

Larson note: Don’t just think that the biggest is the best. Think, where your customers at. AOL might not be the spot to be, yahoo either. Apple? eBay? Do some research and make an educated… Continue

Added by Howard Larson on September 2, 2008 at 12:25pm — No Comments

The Week Ahead for September 2-5

Tuesday: August Institute for Supply Management index,

Wednesday: August Auto Sales, July Factory Orders,

Thursday: Institute for Supply Management services index, Weekly Initial Jobless Claims

Friday: August employment report

Larson note: Look for good things in factory orders and the Supply Management Services Index. No facts just a gut feeling. I would still say you should be looking at hooking up with companies in steel and transportation, both rail and… Continue

Added by Howard Larson on August 31, 2008 at 11:54am — No Comments

US Mobile Phone Use

263M Total Mobile Phone Users

37% Have Received Mobile Ads

22% Have Received Text Message Ads

8% Have Received Mobile Web Ads

Source: Limbo Q2 Mobile Advertising Report; sample 1,000 US adults

Larson note: Unless you’re a friend or a business associate you mess with my cell phone you get on my black list, period. There is only one reason to call me on my cell and that is because you need to talk to me. Your need is not necessarily My need so it better… Continue

Added by Howard Larson on August 29, 2008 at 3:31pm — 1 Comment

Wilh Wilhelmsen of Norway Moves Fleet to Malta

Wilh Wilhelmsen, one of Norway’s largest ship owning and operating firms, has gotten tired of the Norwegian government’s expensive and constantly changing taxing, rules and regulations. Thus in a bold move it has flagged out its Norwegian fleet to Malta. The family-controlled firm stock listed in Oslo, has opted against going along with the new tax system handed down by the Norwegian Government last year. The shipping industry has been fighting the changes along with a claim that it had to pay… Continue

Added by Howard Larson on August 29, 2008 at 12:13pm — No Comments

The Economy as we pull into September and Prime Time Business

I don’t know about your business but I know for a fact my company and most of the ones I do work for find summer months very hard to grow. People on vacations, kids home, minds other places than work.

The economy pulled out of a dangerous ground in July/August as we plodded along with the doomsayers telling us of the demise of the business world as we know it. This spring and summer, thanks to strong exports, has allowed our economy to grow, but of course the “experts” do not expect… Continue

Added by Howard Larson on August 29, 2008 at 10:21am — No Comments

Boosting Under Performing Search Engine Campaigns

Is your Search Engine campaign on empty? The hits and clicks just not there? No pay back or good ROI on a search engine submission optimization program? Is your pay for click’s is click less? Maybe you might what to try an automate bid management process and put your time else ware for more important things. Once you have submitted a listing that adhere to the search engines’ guidelines; put it out there live, on the engines of your choice and used an automated bid process. You should measure… Continue

Added by Howard Larson on August 28, 2008 at 3:14pm — No Comments

New Lists and Databases – Auguest 28, 2008

New Lists and Databases – reference 81108

Complete Book Stores:

This file contains book stores including large chain sores, small neighborhood shops and on-campus university bookstores,

Count: 12,880, company size, annual sales volume, phone number.

Eventful Masterfile

This file contains users of Eventful, an online social networking platform designed to promote, share and create live events

Count: 4,000,000

American Society… Continue

Added by Howard Larson on August 28, 2008 at 1:00pm — No Comments

Blogs for Improved Sales Process in Business Social Networking

A blog can drive traffic, leads and nurture your leads in the sales process. To make the most of your blog you need to involve your readers, engage them entertain them link to other blogs or sites. With any luck you will get a recripercial link back to your blog form their network allowing you to reach out even farther. Business Social media in all about engaging your readers and followers. With a blog you are creating a discussion where you are the host. Interact, comment on comments, have… Continue

Added by Howard Larson on August 28, 2008 at 9:12am — No Comments

Starting out with banner ads

Banner ads can be an exciting and excellent way to push your company and services with an audience that might be hard to reach using other forms of marketing.

Banners allow you to reach your target audience across multiple sites with a single buy allowing you to save on research.

There are 2 main kinds of banner ads, remnant networks which are performance ad networks that monetize unsold “inventory”; and vertical ad networks which offer premium “inventory” to advertisers… Continue

Added by Howard Larson on August 27, 2008 at 5:47pm — No Comments

Saturation Mailing

In an economic downturn you need to give a projection of being a strong stable company.

This will give you the look of a stable sound company and a major player in your field when the compensation is quite and not marketing hard and heavy.

At this time a tactic might be saturation mailing. Which is a process where you send a mass mailing out to every address in a particular area. Because saturation mailings are so easy for the Post Office to process they can pass a savings on to… Continue

Added by Howard Larson on August 27, 2008 at 4:33pm — No Comments

B2B Data For Marketing Justification

In good times as well as bad times marketing and companies need a way to measure what they are doing to help them allocate funds in the right direction as well as being able to justify and defend their spending.

Business to business marketers need to be able to detail everything from web site visits to lead inquiries to qualified leads to appointments set off a telemarketing attack. We must be able to identify top performing lead sources and it’s ROI (Return on Investment) but each… Continue

Added by Howard Larson on August 26, 2008 at 6:10pm — No Comments

The Power To Survive

Here we are at the end of the year. Been an interesting ride for sure. So was this the year you started your business because you became a causality of long term unemployment? Or was this the year you took your hobby business full time because your significant other lost their job or got their hours cut? If so welcome to the world of the full time self employed. Whether you’re a one person army or have found the means to go out and hire some people be it as employees or as independent…


Added by Howard Larson on November 30, 1999 at 11:00am — No Comments

The Week Ahead November 23-27, 2009

Added by Howard Larson on November 30, 1999 at 11:00am — No Comments A community of professionals focused on brand strategy for brand energy.

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