Howard Larson's Blog – December 2011 Archive (3)

14 Stats of 2011

14 stats that mattered most for media and marketing in 2011.


1.) 50 million -- The big number from the Census everyone was talking about was the number of Hispanics, which crested this milestone for the first time. Later the Census and the New York Times found that even more people in the U.S. (51 million) are at or near the poverty line.


2.) 50% +1 -- Sometime this year the children being born in the U.S. tipped to majority-minority, according to Brookings…


Added by Howard Larson on December 16, 2011 at 11:37am — No Comments

Opportunity Selling

Think about it. Why did you buy the last product or service you bought?


Two things come to mind with that question. First off you bought or purchased, you were not sold, and second you must have had a reason to buy or at the start of the sales process, you must have had a reason or need to buy or at least have a need.   Every successful salesperson I work with has a few impeccable traits. They don’t get greedy, they don’t sell to people that don’t have a need and they find…


Added by Howard Larson on December 15, 2011 at 12:18pm — No Comments

Keep The Basics Upfront


Why do you think that businesses are not getting the kind of results out of Social Media Marketing that they are expecting?


Quite simply they are reacting rather that evolving. Social Media Marketing is too new to be totally understood. Every day there are new players entering the marketing in ways which we cannot imagine, and that is not to ever consider the plans of Google, Facebook, LinkedIn, and Twitter as the look to secure their importance and the beach head…


Added by Howard Larson on December 13, 2011 at 10:48am — No Comments

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