Is viral video marketing a standard practice today?
When will viral video become a standard marketing practice?
38.5% 1 year or less
33.3% 2-3 years
5.1% 4 or more years
I don’t know if I will ever go this direction. I think it is a company by company decision. The SE are making in-roads to being able to search sites for video, but to create one of good quality is still cost prohibitive to the… Continue
Added by Howard Larson on December 31, 2008 at 1:06pm —
Obama has said he wants to expand the accessibility of broadband to US communities that now lack it in his push to have hospitals connected with each other thought the web. In order to share medical records easier and faster.
This proposal could open a whole new market area to online marketers.
This initiative will probe into areas where phone and cable companies are involved in, and they, as an industry are still financially solvent, so any government intervention, as we… Continue
Added by Howard Larson on December 31, 2008 at 1:04pm —
This is the government’s job! President elect Obama has said he wants to revive the economy though a job creating public works plan on a scale unseen of since the building of the interstate highway system. I whole heartily endorse this!
He offered no price estimate for the plan or how the money might be divided or the effect on the country’s financial heath at a time when we are bailing out industries left and right, investment banks and autos at the writing of this… Continue
Added by Howard Larson on December 30, 2008 at 9:40am —
The New Years is upon us. Did your company meet its goals this last year (2008)? Is your company going strong or is it under distress?
Looking at projections for 2009 and most of the ones that people have shared with me are either not so good or pie in the sky. Job shops are not getting the final ok on projects to proceed. Schedules are being pushed back for a couple of months.
You first task is to evaluate your business to get out of the self-fullfiling prophecies. All… Continue
Added by Howard Larson on December 29, 2008 at 2:30pm —
December consumer confidence
Chicago purchasing managers index
I would not be expecting much in the way of good news until February or March at the earliest. Remember we are looking in hind iste not forward looking thinking when looking at these satistics. You should always be thinking how each of the reports that come out inpact your business so you can take advantage of… Continue
Added by Howard Larson on December 29, 2008 at 11:15am —
New Business Relationships
Have you ever used a new business for the first time because of information you received in the mail?
Renewed Business Relationships
Have you ever renewed a relationship with a business after a period of time bercuase you received a mailing or promotion offer?
A Careful Look at the Mail
Are you looking though your mail more… Continue
Added by Howard Larson on December 24, 2008 at 12:30pm —
As much as people like to get mail offers and coupons woman, on in a greater percentage than men take advantage of them.
It is woman who usually collect and sort the household mail. It is woman much more than men who are more likely to try a new business or renew and old customer relationship (67% to 59%) over their mail counterparts. It is women who show a greater level of price sensitivity compared to men. They are also more likely to be on the lookout for promotional offers and… Continue
Added by Howard Larson on December 24, 2008 at 9:56am —
How important is price when making a purchasing decision on various items?
65% - VI 25% - SI / Travel
62% - VI 30% - SI / Electronics
57% - VI 32% - SI / Groceries
56% - VI 32% - SI / Home furniture
53% - VI 31% - SI / Auto Parts
46% - VI 36% - SI / Entertainment
46% - VI 29% - SI / Paper and Office Supplies
41% - VI 39% - SI Health & Wellness
* VI very important / SI somewhat… Continue
Added by Howard Larson on December 23, 2008 at 2:30pm —
E-mail vs. Direct Mail. That is the question.
It is very easy to make a nice looking electronic email ad and zap it out to an email list of thousands and thousands of people with the click of a mouse. Simple, appealing and Lazy!
If you look at the back end and see the open rates and the click though rates you will find a channel that is declining.
There is only one way for a buyer to respond to an e-ad, click it. If you have shopping carts on your web sites look… Continue
Added by Howard Larson on December 23, 2008 at 9:09am —
People, all people read mail. My (under 25) kids come home and ask is there any mail for me. People love to receive mail.
If you look at the habits of your own families you will know I am right. The under 30 group of consumers are moving away from email and phone and into im and texting. I have had to put on unlimited texting options on all our phones. This is a mode of communication not advertising. Instant and now.
They are a very wary segment of people who know and… Continue
Added by Howard Larson on December 22, 2008 at 1:30pm —
Third quarter domestic product, November existing home sales, November new home sales
Weekly initial jobless claims, November durable good orders, November personal income and spending
Still looking too far back to really see any good things there. The gov should have put in place an individual stimulus package last August-September which would have started flowing out in November to… Continue
Added by Howard Larson on December 22, 2008 at 12:44pm —
How many promotional offers or coupons do people receive in a week by MAIL?
Stores are getting more saficitated I the usage of coupons and promotional pieces. As they learn the fine art of CRM they can track who you are and what you but and put the right promotions into your mail box. They can and they are. Are you?.
Larson & Associates
Target Marketing… Continue
Added by Howard Larson on December 19, 2008 at 2:30pm —
As we more rapidly towards 2009 we see a disintegration of the world as we know it. Financial, political, health, energy.
Adjusting to changes is not easy and we more times than not are left wondering what to do. As a long distance running every day, or 6 days a week I train to get ready for those deciding moments when I need to be my best. Things might be going fine when in the middle of a race my race plan starts to fall apart I learned to improvise to change tactics do a surge,… Continue
Added by Howard Larson on December 19, 2008 at 10:21am —
Is price more or less important to the buying decision?
69% More important
2% Less Important
This should come as no surprise, when doing a coupon or incentive driven piece. People are either going to go because of price or location or offer but price is the biggest pull. Do a little research and see if you can find out what your competition has in mind, then beat them at their own game. You only have to win by a little to win it… Continue
Added by Howard Larson on December 18, 2008 at 1:30pm —
Many people, my self included, have been pushing other channels for promotion. We here at Larson’s have been pushing our marketing message though bloging harder than a year ago. But then has not diminished our Direct Mail Marketing attack.
When people receive a piece of mail, they can do 3 different things with it. Act on it immediately, save if for future use or share it with other people in the business or household. Possible with e-marketing? Yes, but not as prevalent. I have… Continue
Added by Howard Larson on December 18, 2008 at 9:24am —
In a time like we are now in, people are looking harder and more closely at the promotional mail, or do you call it junk mail, that is coming into their mail boxes. If done correctly you can get some of the best hit rates possible, possibly more so than even a year ago. Direct mail and lists can be very targeted to the people you want to get in front of. When we consider that 85% of direct mail actually gets read or viewed and that over half of all consumers have requested promotional materials… Continue
Added by Howard Larson on December 17, 2008 at 9:57am —
Do you enjoy reviewing your USPD mail more than your email?
How often do you go though your USPD mail
Can’t say enough about a marketing tool that has a 85% hit rate. With that kind of penetration if your target is right your message is right and your pull is right you got them.
Larson & Associates
Target Marketing &… Continue
Added by Howard Larson on December 17, 2008 at 9:30am —
Are you looking over your mail closer then 6 months ago? Hoping, looking, actually wanting to find promotional offers and coupons in your mail box.
Everyone is looking to expand there shopping dollars and promotions, discounts and coupons are what they are looking for. With gas prices down we all have a little breather but everyone is still on edge
Larson & Associates
Target Marketing &… Continue
Added by Howard Larson on December 16, 2008 at 2:30pm —
Making a marketing plan is like building a ham sandwich. Bread, ham, mayo and other stuff. But what other things you add to your sandwich will define the flavor and experience of eating your sandwich.
I have three main elements to any attack that I put together, telesales, mail and email / bread, ham and mayo. What ever else I add to my sandwich will add or possibly detract to the taste of my sandwich.
As my father use to ask us, “Which would you rather have, complete… Continue
Added by Howard Larson on December 16, 2008 at 10:22am —
November industrial production
Federal Reserve Meeting, November housing starts
Weekly initial jobless claims, November leading economic indicators
Christmas is not any help here. Starting thinking New Year and baby, get yourself positioned of exploding growth. Your choice. Personally I am always looking at the industrial production numbers, but then we are B2B here so those are… Continue
Added by Howard Larson on December 15, 2008 at 10:53am —