Howard Larson's Blog – November 2008 Archive (28)

E-Mail direct marketing ad attack.

Yesterday newsletters, today e-mail advertisements.



If you have ever dabbled in direct mail marketing attacks you can easily apply the same basic principles to an e-mail marketing attack but the time-line results will be that much shorter and less expensive. Then of course e-mail is fast. Production time is minimal, receiving time is instant and response to your message will either be in 24 hours or less or it’s not coming.



All these things are important in a down-turned… Continue

Added by Howard Larson on November 26, 2008 at 10:49am — No Comments

What You Can Do to Survive the Credit Crunch!

Review the financials and balance sheets of key suppliers

Expand purchasing/finance risk assessment projects

Intensify supplier audits

Tighten supplier-rating programs

Tighten credit policies with suppliers

Reevaluate in-house inventory and future stock needs

Reopen new-supplier development programs

Reopen/rewrite supply agreements for 2009

Initiate new materials-cost reduction efforts

Review and revise manufacturing and buying… Continue

Added by Howard Larson on November 25, 2008 at 9:48am — No Comments

How to Keep The Creative Juices Flowing

Cold weather tip: Letting the Faucet Drip Will Prevent Freeze-up



When you live up north, a faucet that was not dripping was the sign of a frozen pipe in the possible near future. The same goes for advertising and marketing work. You have to keep the creative faucet dripping. You have to keep ideas moving and your psyche motivated. When we feel our ideas can't flow, we will literally stop trying. It got me to wondering, if cold weather freezes pipes, what freezes up… Continue

Added by Howard Larson on November 21, 2008 at 2:00pm — No Comments

A Day in the life of Larson

How do I do what I do?



What does your day look like? Is it a freefall or highly structured. Do you work off of a list or run out off the seat of your pants?



For me, I usually wake up at somewhere between 4:30 and 5:00 am. The coffee is ready thanks to a timer on the coffee pot.



My day starts with the reading of 1 Trade Magazine or Journal in a clients industry (not my own) by then my paper boy the famous Channo Banardo (do you know the name of your paper boy?)… Continue

Added by Howard Larson on November 21, 2008 at 12:37pm — No Comments

Why Use Email Marketing

Companies across all industries are devoting more of their time, resources, and budgets to email marketing. Email typically costs less than other direct marketing channels and the return exceeds most other initiatives. This year, the average return for every dollar spent on email marketing was $45.06. Compared to non-email Internet marketing's return of $19.94, direct response newspaper advertising's $16.86, non-catalog direct mail's $15.55, telemarketing's $8.61, and catalog marketing's $7.28,… Continue

Added by Howard Larson on November 21, 2008 at 9:59am — No Comments

Brand American and Barack Obama

During the last eight years, "Brand America" has taken a bit of a beating. With two wars being waged under the Bush administration, some in other countries have come to see the U.S. as a global bully, uninterested in what the rest of the world has to say. At times, that attitude has rubbed off on U.S.-based companies, making their jobs harder. With the rest of the world quite obviously pulling for Barack Obama in the recent presidential race, will his election change perceptions… Continue

Added by Howard Larson on November 21, 2008 at 9:56am — No Comments

Why wait for a new President?

Happily, President-elect Obama has already co-sponsored trade laws to hold China accountable for its currency transgressions.



Obama's Blueprint For Change http://www.barackobama.com/pdf/ObamaBlueprintForChange.pdf includes renegotiating free trade agreements to include environmental and safety standards on par with the U.S. to level the playing field for U.S. manufacturers.



The plan includes reducing the U.S.' dependence on foreign oil by broadening the country's energy… Continue

Added by Howard Larson on November 20, 2008 at 10:16am — No Comments

P&G Executive Not Sure Marketers Belong on Facebook

Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co.



In a talk to the Digital Non-Conference, a program by Cincinnati's Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their… Continue

Added by Howard Larson on November 19, 2008 at 10:03am — No Comments

UPS releases new rates for 2009

UPS announced its new shipping rates for 2009, which will include an average 5.9% increase for group packages, as well as an average increase of 4.9% on air express and US Shipments sent abroad. The new rates take effect on January 5, 2009. UPS Freight announced a general rate increase of 5.9% which customers will be able to download the new rates and service guide at ups.com/rates beginning on December 18th.



Last month FedEx announced it Express package and freight rates will… Continue

Added by Howard Larson on November 18, 2008 at 9:40am — No Comments

The Week Ahead for November 17-20, 2008

Monday: October Industrial Production

Tuesday: October Producer Price Index

Wednesday: October Consumer Price Index, Federal Reserve Meeting Minutes, October Housing Starts

Thursday: Weekly Initial Jobless Claims, October Leading Economic Indicators

Friday:



Larson note: Big reporting week to say the least. Look for positives in pricing and negative in production and housing. Then go back and look at your short term business plan… Continue

Added by Howard Larson on November 17, 2008 at 9:56am — No Comments

Marketers Must Engage the Muslim Consumer

Muslim Market is a $170 Billion Market, Why Aren't You Targeting It?



This is an excerpt from the white paper "American-Muslim Identity: Advertising, Mass Media & New Media." A longer version can be found at Desedo Films' blog.



"I’ve seen plenty of things making fun of us. ... We would love to be part of a general marketing campaign if the media world would accept Muslims as a common part of the North American diaspora." -- Amethyst, creator of… Continue

Added by Howard Larson on November 14, 2008 at 1:26pm — No Comments

Is E-tailing tougher than retail?

These days being a retailer is hard enough but E-tailing or selling on the internet can be even harder.



In addition to such normal retail issues as product and price, and E-tailer needs to deel with shopping care software, a way to manage returns, and a way to get customers to their e-store.



Just by putting up a site and placing products on your page does not bring you customers. You think all this would be obvious to people getting into E-tailing So many people think that… Continue

Added by Howard Larson on November 13, 2008 at 4:42pm — No Comments

Starbucks' 4Q Profit Down

You know if it’s about coffee I need to report on it so. . .



Starbucks' 4Q Profit Down 97%, Same-Store Sales Drop 8%



But CEO Schultz Believes Struggling Coffee Giant Has Hit Its 'Bottoming-out Milestone'



Restructuring costs have taken a bite out of Starbucks' fiscal fourth-quarter and full-year profits, the retailer reported today. Fourth-quarter earnings plummeted 97%, to $5 million, from $159 million in the year-ago period. The figure includes a $105… Continue

Added by Howard Larson on November 13, 2008 at 10:29am — No Comments

Obama Win Could Spur Holiday Sales

Can Barack Obama save Christmas? Or will the Grinch rule?



In a survey by the International Council of Shopping Centers and Goldman Sachs, 8% of respondents said they are likely to increase holiday spending, thanks to the historic election of Sen. Obama to the White House. By contrast, only 5% said they would have increased spending if Sen. John McCain had been elected.



While Michael Niemira, director-research at ICSC, admits those figures don't represent the bulk of… Continue

Added by Howard Larson on November 13, 2008 at 2:30am — No Comments

Majority Of Companies Avoiding Social Media

The majority of businesses have no formal plans to adopt social media or use its benefits that can lead to better customer relations and increased sales. This should not surprise you at all.



Fear and apathy are the primary barriers to using social media, according to a global survey by Avanade, an IT consultancy company.



Over half of respondents to the survey said senior executives and IT staff resist adoption out of fear it will reduce employee productivity. Good point… Continue

Added by Howard Larson on November 12, 2008 at 11:54am — No Comments

Twitter to Charge for Commercial Use?

People always want to know how Twitter will make money, and at the Web 2.0 Summit, CEO Evan Williams hinted at the commercial value of the service. But that doesn't mean advertising exactly. States Williams:



"Our model isn't advertising per se," said Williams. "Advertising is more and more a difficult proposition. We're going to insert a message. Twitter's model is quite different. There is commercial information, but it is entirely opt-in. If they don't want it they won't receive… Continue

Added by Howard Larson on November 11, 2008 at 9:27am — No Comments

What are micro communities?

Let me start off by saying, the concept of Social Media is not a new one. “Social Media" together with "Web 2.0" makes it look new. Social Media has been around since the inception of the Internet. Stop and think a moment, some of the most powerful social media outlets for your clients, services and products have been around a very long time - Forums and Message Boards.



Forums and Message Boards are full of usually relevant content around a particular subject. Whether its subject is… Continue

Added by Howard Larson on November 11, 2008 at 12:00am — No Comments

Top 5 Web Categories by Daily Visits

62% Search Engines

27% Social Networking

27% General News

19% Online Banking

13% Sports News



*Source: Rubicon Consulting. 3,036 US Web Users age 13 and up. September 2008.



Larson Note: Gives you a window of how to attract customers to your site and how to allocate your time and funds. .SE campaigns, SN efforts and time, banner ads?



Howard Larson

Larson & Associates

Telesales & Target Marketing Professionals for new… Continue

Added by Howard Larson on November 10, 2008 at 4:24pm — No Comments

The Week Ahead for November 10-14, 2008

Monday:

Tuesday:

Wednesday:

Thursday: Weekly Initial Jobless Claims, September Trade Balance

Friday: October Retail Sales, September Business Inventories, November University of Michigan Consumer Sentiment Index



Larson note: Look for the silver lining in the reports this week, things like trade balance. Other things will not be pretty but keep your micro-economy in perspective you don’t need to be gloom and doom



Howard… Continue

Added by Howard Larson on November 10, 2008 at 11:04am — No Comments

Blog Reading Percentages

Are you a blog writer? Why do you write them? Do they do you or your business any good? Does anyone ready them?



6% Read Blogs Daily

6% Read Blogs Weekly

7% Read Blogs Monthly

53% Have not read a blog in the past year



*Source: A portion of Harnessing the Power of Blogs survey. Jupiter Research / Buzzlogic. August 2008. Sample 2,210 US online community.



Larson Note: Is there a key to getting your blogs read. Is there a way to have that hard… Continue

Added by Howard Larson on November 7, 2008 at 3:55pm — No Comments

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