Howard Larson's Blog – October 2011 Archive (7)

Lead Gen: When Where How

You want new customers, I want new customers, everyone wants new customers. (Well not everyone, believe it or not but in some of my calls some owners tell me they don’t want any. Go figure.)


Lead Generation is a game, cat and mouse, back and forth, win or lose, give and take. If you’re in it you want to be taking more than your giving, I would hope. And if you want your business to survive you need to win more than you lose. Even in losing you want to win.




Added by Howard Larson on October 20, 2011 at 12:05pm — No Comments

Better Phone Results

Getting more hits or sales off a telemarketing campaign can be difficult and daunting to say the least.


It is somewhat a science in setting up a good campaign and then it becomes an art form. An art form you ask? Oh yes, only 7 percent the communication process is based on what's said. 38 percent is based on style of speech and 55 percent on body language.


Basically you have 2 different ways to get a better ROI. First is to decrease the cost per order (CPO)…


Added by Howard Larson on October 19, 2011 at 12:04pm — No Comments

The Daily Deal

Is it the right thing to do? Does it work? Do people or your kind of clients respond? The daily deal has become one of the hottest marketing trends going on in marketing today. Thank you web and social media marketing. Heck we at Larson & Associates are using it. Groupon, LivingSocial, Larson, are all hammering the Daily Deal idea. If done right it can be a good thing as 74% of those using daily deals do make a profit, but that does leave 26% losing money. If they are doing their deals…


Added by Howard Larson on October 18, 2011 at 10:35am — No Comments

Facebook Time

If you did not already do it, do yourself and your business a favor and make a Facebook Fan page. If you can make a Social Media Profile page you can make a Facebook Fan page.


In looking at Time Spent On web sites even the most callus person has to admit that Facebook not only rules but Is Growing At An Astonishing Rate.




Added by Howard Larson on October 6, 2011 at 11:09am — No Comments

Power Drive Your Search

We all understand how powerful it is to own the top spots in a key work search. The higher up you are usually means you are going to get some good quality hits on your site. On the same line of thought, a keyword search is one of the few chances where you have someone just stopping by (your web site) and basically saying “This is what I am looking to buy.”


So some of my more aggressive customers have come to old Uncle Howard and asked, “How can I get more without killing my…


Added by Howard Larson on October 5, 2011 at 9:39am — No Comments

17 Laws Of Teamwork

1) Law of significance – One is too small a number to achieve greatness

2) Law of the big picture – The goal is more important that the roll

3) Law of the niche – All players have a place where they add the most value

4) Law of Mount Everest – As the challenge escalates, the need for teamwork elevates

5) Law of the chain – The strength of the team is impacted by its weakest link

6) Law of the catalyst – Winning teams have players who make things happen

7) Law of the…


Added by Howard Larson on October 4, 2011 at 11:34am — No Comments

Starting Anew: Social Media Marketing Plan

It seems to me that most would be marketers using Social Media; yes even the big dogs have a major challenge in getting it right. Now right can be a very ambiguous term in talking about Social Media Marketing because what is right for you is not right for me or anyone else. Then you throw in the big dogs into the mix. They clog up the screen with banner ads, sponsored ads, pay for clicks etc.  What the big dogs have that you might not have is money, time and people power to throw at it. But…


Added by Howard Larson on October 3, 2011 at 11:40am — No Comments

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