Howard Larson's Blog – October 2010 Archive (18)

Do You Need A Custom Landing Page?

Does your company sell different products to different customer bases? Do you do event marketing? Do you need segmentation of your market to narrow down the needs of each niche you serve? Are you going to hold a special webinar? Welcome to the world of the customized landing page.

Whatever you got, if you can narrow down the target to the service, product or event, even if you have made a dedicated page within your current website, it’s not good enough! The creation of a…

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Added by Howard Larson on October 29, 2010 at 11:35am — 1 Comment

Website Check Up

How is your website doing? Are you getting enough activity? Enough hits? The sales you were expecting off of it?

Ask yourself these questions and then decide if you need an upgrade of your site.

1. Does your home page clearly say what your company does and the kind of customer you want or serve?

2. Do you use an easy conversational tone in your copy?

3. Do you offer useful content in addition to your product and service…

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Added by Howard Larson on October 28, 2010 at 1:04pm — No Comments

Hitting On The Rich

As we slowly recover from this wonderful fun recession we all might want to look at selling more to the “rich”.

They are out there.

But who are they?

66% are women

20% are minorities

68% are married couples

56% of those households earn over $250,000

21% purchased from a catalog 12 or more times a year

10.5% growth in households of $250,000 in income and above

Top 4 wealthiest areas in the…

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Added by Howard Larson on October 27, 2010 at 12:53pm — 2 Comments

Blog Writing Secrets

You can be writing your own blog. It is really quite simple, just sit down and write as if you were speaking.

Really it is just that easy. No more procrastination. No more sweaty hands. No more using large, 8 syllable words. Just relax and write. Write as if you were talking to a close friend

Writing the way you talk does not give you permission to write bad. What it does is help keep you focused to be a better more productive focused writer.

Here’s how…

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Added by Howard Larson on October 25, 2010 at 11:40am — No Comments

The Power To Last

Unemployed? Over 50? Under skilled?

Are you one of the new unemployed people out there? Good work ethic, but no job future for whatever reason? You history filled with life skills but no one wants the hire you for your knowledge? Join the club.

No not the Mickey Mouse Club but the Club of Self Employment.

To this wonderful group of business people from all you new comers or soon to be members we have those who already took the plunge as a New…

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Added by Howard Larson on October 21, 2010 at 10:52am — No Comments

Marketing Comes in 2 Kinds Acquisition & Retention

There really are 2 sides to any marketing program the gaining of new customers (acquisition) and the keeping of the customers you now have (retention).

To pull back or drop spending on either side of the marketing equation can put your company’s new client or client retention program in a total tailspin.

In a down economy, and it is down, I don’t care if the experts said the recession ended months ago. It is still not nice out there. I know it and you know…

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Added by Howard Larson on October 20, 2010 at 11:51am — No Comments

Social Media Marketing Up For Small Business

Tight budgets but still wanting to do something, more small businesses are turning to Social Media for a greater part of their marketing. Does that surprise you? I have said before in a past blog that the new Sweat equity in many businesses has become Social Media (Marketing). I would think that if you are reading this blog you are already most likely engaged in some sort of Social Media / Social Media Marketing.

Despite budget cuts, small businesses are doing what they can to…

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Added by Howard Larson on October 19, 2010 at 11:14am — No Comments

What Is Important in Social Media?

Twits, posts, blogs, followers, friends can make you head spin with working in the confines of Social Media. As a marketer working in this channel you already know you can’t ignore inbound marketing. The latest stats show that 980% of consumers are using some kind of social media that as we go along the time spent on those channels such as twitter, LinkIn, MySpace and Facebook is growing.

As this grass roots channel develops we have 3 angels of the triangle working to take…

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Added by Howard Larson on October 18, 2010 at 10:52am — No Comments

What Can Mail Do For Lead Generation?

What can Mail or E-Mail really do for your companies lead generation? They both have a place in a multichannel marketing attack.

Mail of either kind paves the way for increasing the response rate to double that of a single channel marketing attack. What you might use depends on your target and if they respond to electronic or ground mail

Looking at telemarketing studies where an email or direct mail piece was sent prior to the phone calls in an outbound telemarketing…

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Added by Howard Larson on October 15, 2010 at 12:33pm — No Comments

CDs, DVDs Continue To Boost Direct Mail

Putting a disc into a direct mail piece is an effective way to entice consumers to open it, according to research sponsored by industry group DiscMail Direct and the Direct Marketing Association. The study, released in full at this week's DMA 2010 Conference & Exhibition in San Francisco, found that 91% of respondents said they would rather open a mailer that contains a DVD or CD.

The study found that almost three-quarters (73%) of the more than 800 consumer respondents…

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Added by Howard Larson on October 14, 2010 at 11:20am — No Comments

Follow Follower’s Actions before Acting

Ok enough of the heavy tech stuff. Sit down, take a deep breath, and pour yourself a cup of coffee. I know I did.

Now my question for you today is how should you as a seller of goods and services connect with your prospects online?

As an online businesses person you must determine where you’re most important interactions take place. There are different levels of interaction and you need to know what is the most important to you, not me, not your best friend, YOU! Yes…

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Added by Howard Larson on October 13, 2010 at 10:43am — 2 Comments

Using Latent Semantic Indexing

Latent Semantic Index (LSI) keywords will boost your SEO, improving your search results page rank, when used in conjunction with your primary search term(s).

While Latent Semantic Indexing is a rather intimidating term, it is really pretty simple.

Simply put, LSI words are those which are commonly related to the keyword phrase that you have targeted for your article or post. Google’s search engine uses the presence of these words within your article to determine…

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Added by Howard Larson on October 12, 2010 at 10:36am — No Comments

Small Business & Credit Act

Well it passed; yes the “Small Business & Credit Act” passed the house. So what does that mean to you? Good question.

The House’s intent is to pump in up to 30 Billion in capital to small banks that would led the leveraged funds out to as much as $300 Billion in credit to small business who then would grow and produce needed goods, services and jobs. Don’t start jumping up and down or when you walk into your band say “Where’s the money” It’s not there, yet if…

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Added by Howard Larson on October 11, 2010 at 10:37am — No Comments

Short Course On SEO (Search Engine Optimization)

I was reading a paper today and came across a quote buy Chicago Blackhawks Hockey Player Patrick Sharp who in talking about the Stanley Cup said “You can’t win the Stanley Cup in October. It is a process, and you.ve got to get better as the season goes on. You’ve got to keep building.”

As I read what he said I thought to myself, this sounds just like SEO. Putting together a winning SEO program is much the same as winning the Stanley Cup. It is a building process, of learning…

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Added by Howard Larson on October 8, 2010 at 10:34am — No Comments

What Should You Measure And Why?

At different times and different parts or a prospects sales cycle, you want to be looking at different things for different reasons.

It our wonderful economy right now you probably want to be measuring the number of web hits you are getting, the number of actual inquiries and responses you are getting, the number of qualified leads you are taking in as well as the number of close and LOST sales. (Yes I do could my lost sales as well as N0’s as a good…

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Added by Howard Larson on October 7, 2010 at 11:20am — No Comments

Why Know Your ROI?

ROI or Return On Investment, has gotten more “press” lately than one might have ever imagined, but that is what has happened because of the Social Media Marketing phenomena.



So now how can you use ROI in figuring out if you should be involved in Social Media Marketing or not?



Let’s start with the value of a customer. Let’s say a typical customer spends 10,000 a year, and is your client for 5 years. If your profit margin is 20% the average new customer is worth 10,000.…

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Added by Howard Larson on October 6, 2010 at 11:46am — No Comments

Using Real-Time Search

Now more than ever people rely on Social Networks; Twitter, Facebook and others for news. As this was trend happening it became evident that the major search engines were not keeping pace with the market’s need for real-time news, real-time search. So the Yahoos, Bings and Googles in an attempt to catch up with the wave of need, started to give us Real Time search. They are now going in to the various Social Networking sites spidering them and giving them time and results with a key word…

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Added by Howard Larson on October 5, 2010 at 2:22pm — No Comments

What Analytics Can NOT Do

When talking to companies, people and clients on web presence the subject of Analytics almost always comes up.

Seems everyone wants to know ROI or what a given response rate is. Seems funny that in the same breath they don’t seem to care, well they do but don’t have ways to track it unless it is an online shopping cart, how many actual sales they made off the web.

So were on earth do we start? Well 1st you need to know that although Web Analytics should serve as…

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Added by Howard Larson on October 1, 2010 at 12:08pm — No Comments

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