Howard Larson's Blog – July 2012 Archive (1)

Social Media Metrics Exposure vs Frequency

GM pulled of its ads from Facebook, this led many marketers to wonder if advertising on facebook or any social media site is a good thing. It is, and it isn’t. With 900 million (900,000,000) active users can you ignore facebook and all of social media? Is it worth paying for? Another good question.

  In a study by Resolution Media and Kenshoo seperatly, they7 looked at the effectiveness of Facebook ads, these 2 companies analyzed global data of 65 billion (65,000,000,000) Facebook…


Added by Howard Larson on July 6, 2012 at 11:57am — No Comments

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