Howard Larson's Blog – May 2011 Archive (6)

Making More Out Facebook

With 500 million users a business should not sit back ignore Facebook. Are you?


And if you are out there, you might be asking yourself, now what?


I talked a few weeks ago about the collection of the 3 F words “friends” “fans” and “followers” . You did that right? Good!


Now, as you work to further enhance your businesses Facebook base by collecting all those “friends” “fans” and “followers”,  working at making it a positive experience for them…


Added by Howard Larson on May 25, 2011 at 12:12pm — No Comments

LinkedIn Went Public (yesterday)

 LinkedIn hit the public market yesterday looking to raise $274 million. Seems like they did alright as the stock went from an opening of $45 up to $122.70 to end at $94.25. ) For the record NONE of Uncle Howie’s money was used) for what many people call an online rolodex that is not too bad. This gives LinkedIn a Profit to Earnings ratio of 554. Now compare that to the average ratios of say Apple which is 15. Yet I like where LinkedIn is standing as how they plan to make money. How much the…


Added by Howard Larson on May 20, 2011 at 11:08am — No Comments

5 Not New Ways To Tap Social Media

Social Media is like the wind. It blows here and there. You really can’t control it. You can’t tell it where to blow. Can’t tell it how softly or how hard. If you have ever flow an airplane or at the lease flown in one, you need to realize that 99% of the time you are not headed to the exact spot you want to be going to. No really, you are always or seemingly off course yet, 99.9% of the time you get to the airport you want to arrive at, safe and on-time, and hopefully your baggage does as…


Added by Howard Larson on May 13, 2011 at 11:00am — No Comments

Marketing In A Backwards World

You have a great service or product. Who cares? You have wonderful customer service. As if I cared. You on time delivery is impeccable. So what?


Sorry Charlie but for today’s marker you need to be bottom up, and I don’t mean a stiff drink although if you’re doing it backwards which is (traditionally correct) you might need one.


In today’s creasy world with all the new and changing marketing channels you need to sit down with your strategy team and first decide…


Added by Howard Larson on May 12, 2011 at 3:54pm — 4 Comments

Friends, Followers, Fans

The 3 F words, Friends, Followers, Fans. Do they mean anything or affect your business at all?


Last count my Facebook Fan Page had 232 fans. On LinkedIn I was standing at 613 and on MerchantCircle 1504 Connections, and Twitter at a massive 3106 and all growing. Does it do any good? Does it bring me business? Sales? Qualified leads?


The biggest thing on Social Media is for companies to go around and collect the 3 F’s. Some of them count the ROI on Social Media…


Added by Howard Larson on May 10, 2011 at 3:33pm — 4 Comments

Is Your Direct Marketing a Disaster?

Do you settle for too little, talk about yourself too much or rely on outdated and inaccurate data?


1) Channels: Most companies and marketers rely way too much on standalone channels that aren't focused on demand, that are not asking for a call to action. As a direct marketer needs to be committed to a well disciplined, programmed, result oriented approach while building a multichannel marketing attack.




Added by Howard Larson on May 4, 2011 at 1:22pm — No Comments

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