Howard Larson's Blog – May 2010 Archive (3)

Use Of Mobile Devices In Texting

Overall 49% of consumers use their mobile devices to test. A study by Merkle showed that the percent of opt ins drops off as age increases.

26% - All Respondents…

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Added by Howard Larson on May 7, 2010 at 11:54am — No Comments

Call Center Costs And Differences

We are in a worldwide economy. With the web, skype, and other ways to communicate, everyone on earth can be your competition. I almost don’t care what industry you are in. But today I’ll look at my industry of a piece of my industry, telemarketing or telesales. I will not be talking on the target marketing side of the business.…

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Added by Howard Larson on May 5, 2010 at 2:03pm — No Comments

Advertising / Marketing / Channel Usage For 2010 / Part 2

Today we are going to look at two sides of the marketing equation; Acquisition & Retention. Each has special needs in the marketing equation and the attack you need to be using.…

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Added by Howard Larson on May 5, 2010 at 1:57pm — No Comments

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