Howard Larson's Blog – March 2012 Archive (2)

5 Steps Of Effective Delegation


I have found in some 37 some odd years in business that there are 5 steps to better delegating and supervising that will bring you the kind of results you want to get your expectations met and successful results are achieved.


Step One: The first step in delegation is to be totally clear about the results that you want to achieve out of the job or project. The more clarity YOU have the greater the direction you show with towards the results…


Added by Howard Larson on March 14, 2012 at 10:31am — No Comments

75% of Ad Campaigns for New Account Acquisition


No wonder we are getting so busy. 75% of all b2b marketers will be or are launching ad campaigns designed to focus on new account acquisition. That, of course, is our primary job. To find our customers new sales leads now. The remaining 25% is divided. 15% is on brand awareness and 10% for customer retention.29% of would be marketers are increasing their 2012 budgets.


In order to achieve their goal of finding more customers, marketers will but using a variety of on…


Added by Howard Larson on March 13, 2012 at 10:33am — No Comments

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