Howard Larson's Blog – March 2011 Archive (12)

Powering Your Marketing Integration

Ok first off what is Marketing Integration? According to Wikipedia Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost.


A marketing plan will consist on the following:

1. Situation analysis

2. Marketing objectives

3. Marketing budget




Added by Howard Larson on March 31, 2011 at 12:02pm — No Comments

The World of Social Media Marketing

Let’s start with the statistics to set the stage.

65% - Marketers who have been using Social Media for 1 month or less

14% - Businesses who outsource any part of their Social Media Marketing

  9% - Marketers that are saying they are planning to decrease the use of MySpace

6 Hours – Average number of hours per week the majority of marketers are suing Social Media

85% - Marketers who say exposure is the best benefit of Social Media


Ok we have set the…


Added by Howard Larson on March 30, 2011 at 12:11pm — No Comments

How’s Your Key Word Usage?

Using different words that mean the same thing can make your web page or blog post more interesting for readers and followers. It can also help you from making search engines think your site is all about some random overused term. I can across this (and quite a few other tools in my work the in the last week. This tool, the Keyword Analysis Tool helps you take a look at your use and possible under or over use of any given word or words.


Just provide the tool with a URL, and…


Added by Howard Larson on March 29, 2011 at 11:58am — 5 Comments

Effect Of Universal Search Planning

Local search, natural search, paid search, pushing your web site to get higher and higher, that’s what it’s all about.


In working towards higher rankings on this level will if nothing else decrease the overall visibility of your competition. The more you “own” of the search page ranking pages the less there will be for other companies web sites. Do I need to tell you who their loss of visibility is a good thing? Additionally your ad and blog copy can start to be pushed up…


Added by Howard Larson on March 25, 2011 at 12:25pm — No Comments

Positioning Yourself For The Top Spot

That coveted top search position, so tantalizing makes my mouth water.


Now with universal search including images, product links, shopping links, social media commentary, video, news outlets to name a few of the new searchable items in the last 9 months,

Web searches and ranking has become more complex when going for a higher listing what is a search engine marketer suppose to do?


I would suspect that most of us underleverage our abilities in the area of…


Added by Howard Larson on March 23, 2011 at 3:43pm — No Comments

Where are your Back Links (and other stuff)

As a piggyback from yesterdays blog today’s [post is a Free SEO Tool called

Backlink Analyzer for search engine optimization. The SearchBliss Backlink Analyzer will report the total backlinks for your website and list the top (up to 100) URLs by value linking to your site.


It’s like putting your kid’s pictures up on your refrigerator or office wall but now it’s your business that you want decorating search engines walls and offices with awards and certificates, people…


Added by Howard Larson on March 18, 2011 at 11:03am — No Comments

Watch Your Back. . . Links

Social Networks Backlink Checker is a Free SEO Tool for search engine optimization. Social networks have become important part any SEO campaign. Check any website's back links on the major social networks with this SEO tool, including Twitter, Facebook, MySpace and more for free

At the most basic level, search engines try to find results that are useful to real people. For that reason, social signals of linked in sites are starting to carry more importance. So if you want to see if… Continue

Added by Howard Larson on March 17, 2011 at 12:30pm — 1 Comment

What Is a Rumor Worth?

Marvin Gaye

I Heard It Through The Grapevine


Ooh, I bet you're wondering how I knew

About you're plans to make me blue

With some other guy that you knew before.

Between the two of us guys

You know I love you more.

It took me by surprise I must say,

When I found out yesterday.

Don't you know that...


I heard it through the grapevine

Not much longer would you be mine.

Oh I heard it through the grapevine,

Oh and I'm just…


Added by Howard Larson on March 15, 2011 at 12:52pm — No Comments

Cross-Browser Website Compatibility Test

Found this little tool today from Gomez ( ). It has always been a problem that you make a site then cast it out there and you have no idea who will look at it or on what browser they will take a peek at your site. Heck I still have a machine running windows 98 for special purposes. Your customers and prospects are accessing your Website using different versions of Internet Explorer, Firefox, Safari, Opera and Google Chrome and you have no…


Added by Howard Larson on March 8, 2011 at 2:58pm — No Comments

Saving Your Social Media Marketing Campaign

Was Simon & Garfunkel’s song “A Hazy Shade Of Winter” a song made to describe Social Media Marketing?




Time, see what's become of me

While I looked around for my possibilities.


I was so hard to please.

Look around,

Leaves are brown,

And the sky is a hazy shade of winter.


Hear the Salvation Army band.

Down by the riverside's

Bound to be a better ride

Than what you've got…


Added by Howard Larson on March 7, 2011 at 12:39pm — No Comments

20% of your customers are draining your profit by 80%

20% of your customers are eating up your profits by 80%. The old Pareto’s 80/20 rule does tend to hold true more often than not.  The bottom 20% of your customers or even prospects are the people who are costing you more money to service than what they spend with you. They might be killing your business.


Now let’s take that down to creating or buying a list of prospects. You don't want to just buy a list when 20% of the names will be automatically unprofitable. Think about…


Added by Howard Larson on March 4, 2011 at 11:48am — No Comments

Finding Your Sites Key Word Ranking

How good are your key word search rankings? It gets a little tiring to go though and test your site's ranking, one keyword or search engine at a time, isn’t? Here is a little thing I found a few days ago and have been playing around with called Keyword Envy and it addresses that issue in a very significant way by helping you find out how well you are doing much more efficiently by using all major search engines

This tool will measure a URL against up to five different search terms at…


Added by Howard Larson on March 2, 2011 at 4:22pm — 1 Comment

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