Howard Larson's Blog – February 2016 Archive (1)

What Analytics Can NOT Do

When talking to companies, people and clients on web presence the subject of Analytics almost always comes up.

Seems everyone wants to know ROI or what a given response rate is. Seems funny that in the same breath they don’t seem to care, well they do but don’t have ways to track it unless it is an online shopping cart, how many actual sales they made off the web.

So were on earth do we start? Well 1st you need to know that although Web Analytics should serve as a primary…


Added by Howard Larson on February 17, 2016 at 11:32am — No Comments

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