Howard Larson's Blog – February 2011 Archive (11)

Social Word Of Mouth?

Think about it, WOM or Word Of Mouth advertising has been around forever. And what better medium and channel than to Social Media to harness WOM. It’s the ham and eggs of advertising. It doesn’t make any difference if your technical orientated, nitch specific, a shopping B2C or a Manufacturing B2B. You should be collecting the kind of followers that need and want and understand what you do and sell. You can be almost sure that in your collection of friends and followers there is at least 1…


Added by Howard Larson on February 28, 2011 at 11:01am — No Comments

Why Are You Doing Social Media?

Why are you involved in Social Media & Social Media Marketing? To pass the time away or to promote and make money for your business? I’m here for the money. If I pick up a friend or two, wonderful but show me the money.


Social Media Marketing can produce spectacular results in more way than 1 but it needs to be carefully crafted and planned out sooner or later or it becomes a black hole of time and possibly money.

If you can develop a disciplined approach to your…


Added by Howard Larson on February 25, 2011 at 11:53am — No Comments

Driving Your Social Strategy

Social Media has come. We know what Facebook is doing number wise, Likewise twitter, LinkedIn, MerchantCircle and others. Social Media is now established enough that it is considered an actual channel in marketing programs be it so all over the place so that is hard to get a real handle on it.


To establish your Social Media marketing and presence requires an execution of some tired and true practices to get you credibility and trust. This is your investment not so much…


Added by Howard Larson on February 24, 2011 at 11:05am — No Comments

12 Steps To Your Success

If you are an entrepreneur, by choice or by necessity, I have a short list of important characteristics for you to look at, measure yourself and strive to become. Anyone can be a successful entrepreneur. I really believe that, if I can, you can. It might take hard work, determination and unwavering persistence in the face of real and perceived hardship but you can become a success as an independent. Here are the essential entrepreneurial qualities that anyone who is interested in great…


Added by Howard Larson on February 14, 2011 at 12:48pm — No Comments

Twitter 140 Letters Of Power

Twitter, what good is it. 140 letters or do you say characters? At any rate that is not a lot of ability to get your point across, is it?


Say you need a very special kind to dooger for a piece of equipment and don’t know where to get it. Tweet it out there and let the power of micro social media do its work. From your friends and followers you will get places to buy it, order it or another approach you might not have even though of and find you don’t even need it. And this…


Added by Howard Larson on February 11, 2011 at 10:51am — No Comments

What Could You Do With A Facebook Fan Page

Do you have a Facebook fan page? No? Why not? Stop right where you are and go make one. I am of course assuming that you are on Facebook.


How do you actually get people to like your page? I started with my friends (yes I have friends) who were or had a business related connection with me. Then I started posing my fan page in various places like social media sites and as a link of my email signature line, again all business oriented of course. If you are selling in the B2C…


Added by Howard Larson on February 9, 2011 at 3:00pm — No Comments

4 Steps To Better Relationships

As in the past not much has really changed. You never know where you will meet your next customer. It could be anywhere from the barber shop to standing in line to get a cup of coffee somewhere. How you choose to begin that relationship with this new contact and future customer does have an impact on how well you well and can stay connected with them. The world of social media opens up an ever increasing way for you to meet people. Rather than at the barber or the coffee shop it can now be…


Added by Howard Larson on February 8, 2011 at 11:06am — No Comments

Is Your Social Media A Boost Or A Bust


Social Media is fun. Going out there doing all this marketing stuff. Getting your name out there. Collecting all sorts of friends and fans. Oh how we get all excited when we pick up someone new on our followers. So how many paying customers do you have or have gotten though your SM efforts?


Larson Social Media Score Card

Merchants Circle (1066 followers) – 3 customers gained

Linked-in (516 connections) – 2 customers…


Added by Howard Larson on February 7, 2011 at 11:28am — No Comments

Experience Use It Or Waste It

Experience is the best teacher. I have been told that since I don’t remember when. Then in the 80’s I learned the law of learning from other peoples experience. Nice but possible?


So let’s look at experience. Experience can be good if:

1. It has prepared you for today’s challenges.

2. It has made you comfortable with needed changes.

3. It has opened you up to welcoming new changes.

4. It has opened your eyes up to be able to look for new competitive advantages…


Added by Howard Larson on February 4, 2011 at 11:32am — No Comments

Direct Mail Keeps Getting Better With Age

I’ve been kicking around advertising a long time. I have seen technology become obsolete with the new and better, although sometimes I wonder if new is really better. I have seen things start to happen faster, and site back up here in the ivory tower and wonder if faster is better.


Sometimes a walk to the coffee shop rather than driving can get my head working on overtime then a sip of a delightful cup of “Joe” then the walk back and I have more ideas than I can handle. I…


Added by Howard Larson on February 3, 2011 at 12:11pm — No Comments

So You Want A Facebook Ad?

Let’s not just pick on Facebook let’s add in any kind of Social Media site. Keep your checkbook closed and your credit cards tight in your wallet.

If your thinking of advertising in and though Facebook plan carefully not just in the add and the target but the back end follow up and service. As you do keep in mind that Facebook users are far more likely to click on ads for entertainment, media sites, and blogs than for other kinds of ads.

This chart from a recent Webtrends…


Added by Howard Larson on February 2, 2011 at 12:00pm — No Comments

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