Brand Strategy. Brand Energy.
In bringing in new customers you need to move away from thinking like you are in charge of your message. With the advent of Social Media Marketing you need to engage your prospects. If they don’t like it, you had better not like it.
So what is a poor marketer to do?
Ask yourself a few important questions:
1) What are you trying to say about your product or service that will help to influence the customer to buy from you and not your…Continue
Added by Howard Larson on January 11, 2012 at 10:42am — No Comments
When looking over the potential of your company’s expansion never assume that a brand or company with higher awareness and exposure than yours is already under consideration.
You might need to identify various audience segments and cross them off your leads list but in doing so you need to better understand when and where marketing functions can play a stronger nurturing roll in new account acquisition.
In a report from McKinsey & Company it seems…Continue
Added by Howard Larson on January 4, 2012 at 1:42pm — No Comments