Brand Strategy. Brand Energy.
Added by Howard Larson on February 12, 2019 at 11:35am — No Comments
Added by Howard Larson on February 7, 2019 at 8:38pm — No Comments
Added by Howard Larson on February 7, 2019 at 8:27pm — No Comments
Is your organization people ready to make the necessary transition from the age of information to the age of innovation?
Can you create not only a learning organization but a living organization where adaptive communication,…Continue
Added by Howard Larson on January 30, 2019 at 12:36pm — No Comments
Time, money, emotional energy... that's networking
If you a room warrior here are 25 great ways to get the most from your time and energy!
25 Tips for Surviving Your Next Networking Event
1. Know your introduction/Elevator Speech WELL. Practice, practice, practice!! Always…
Added by Howard Larson on January 16, 2019 at 3:40pm — No Comments
Added by Howard Larson on December 26, 2018 at 12:29pm — No Comments
I have always felt there are 3 parts to the buying cycle, awareness, evaluation and decision.
Now I will not say that telesales or teleprospecting can’t make cool leads warm but now with the advent of Social Media Marketing a you don’t have to hand off a bunch of icy cold sales leads to the telemarketing staff. I know it’s getting colder outside but please now you can now refine them to be (at least) luke warm from the start and have a greater understanding of who…
Added by Howard Larson on December 20, 2018 at 8:30am — No Comments
. . So stop working like there will be and get out there while your competition hunkers down waiting.
Waiting for what?
Recession or not people need to buy things so why not you?
Recessions are personal. Make sure you are not having a recession and your competition is.
But honestly I don’t think there will be a recession.
Really I don’t. Why?
1st look at the job market. With unemployment standing at 3.7% this is…Continue
Added by Howard Larson on December 19, 2018 at 1:00pm — No Comments
There are numbers and there are numbers. In social media marketing and email marketing only a few really matter. If watched correctly, these numbers will help you get better results and give you a targeted direction to push towards.
1. Time of day. Are you east coast, west coast? What industry are you in and your clients in? When do they check out their sites online? These are all important things you need to be watching. We slight…
Added by Howard Larson on December 19, 2018 at 8:30am — No Comments
1st and 10 at the 20. The RED zone.
I don’t care how much you push, how much you need that sale. Sometimes it is just not going to happen. Not just that but they don’t even want to talk to you.
Sorry Charlie. Prospects don’t want to talk to a salesperson until they are somewhere 80% down the sales process. By then solutions and specifications on any projects and needs are already set. If you can attain the status as a member of their "team" in…
Added by Howard Larson on December 18, 2018 at 8:40am — No Comments
Added by Howard Larson on December 11, 2018 at 5:59pm — No Comments
Larson & Associates gives…
Added by Howard Larson on November 20, 2018 at 1:06pm — No Comments
Added by Howard Larson on November 8, 2018 at 9:10am — No Comments
So How Do You Handle Customer Complaints?
In sales your best friend is complaints and how you handle them. In my line of work as a target marketing company where many times we get a list of past accounts from company as our call list we get 1st hand front line complaints. Most of these past clients just stopped buying. Gone and no one followed up to find out why.
I’ll use myself as an example I stopped using a firm for some email work. No one…
Added by Howard Larson on August 23, 2018 at 3:01pm — No Comments
Added by Howard Larson on July 19, 2018 at 10:36am — No Comments
Added by Howard Larson on July 11, 2018 at 10:09am — No Comments
We all have slumps: Those times when you just can’t quite find or maintain your rhythm. No matter how good you are or how long you have been in sales, sooner or later you're going to hit a sales slump.
That time when you can’t seem to close the sale despite your best effort. When each call or conversation that you do get seems that much harder…
Success in getting new customers is the engine that drives your business, the engine that powers your dreams, energizes your ideas and delivers your expectations. A well-tuned engine delivers powerful results, it takes you where you want to be, and beyond.
Starting that engine and running it at peak performance is the priority and end goal of every business. In the B2B arena, this becomes an even greater…
Added by Howard Larson on June 6, 2018 at 8:35am — No Comments