Howard Larson's Blog (534)

14 Touches To Convert A Trade Show Lead to Client

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Added by Howard Larson on July 11, 2018 at 10:09am — No Comments

Secret To Avoid Sales Slump

We all have slumps: Those times when you just can’t quite find or maintain your rhythm.  No matter how good you are or how long you have been in sales, sooner or later you're going to hit a sales slump.  Mandscratches head looking at down sales arrow



  That time when you can’t seem to close the sale despite your best effort.  When each call or conversation that you do get seems that much harder…

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Added by Howard Larson on June 12, 2018 at 8:37am — 1 Comment

Become Familiar To Your Prospects

Success in getting new customers is the engine that drives your business, the engine that powers your dreams, energizes your ideas and delivers your expectations. A well-tuned engine delivers powerful results, it takes you where you want to be, and beyond.

 

Starting that engine and running it at peak performance is the priority and end goal of every business. In the B2B arena, this becomes an even greater…

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Added by Howard Larson on June 6, 2018 at 8:35am — No Comments

A Better Way To Get Real Sales Leads

Generate Real Sales Leads
Direct Mail
Email Marketing
Teleprospecting



The key to successfully implementing any Lead Generation…

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Added by Howard Larson on May 23, 2018 at 5:00pm — No Comments

Is Email Marketing Right For Me?

Email Marketing…is it for Me?

Let’s look at the numbers……

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Added by Howard Larson on April 27, 2018 at 8:08am — No Comments

Exploring The Benefits Of A Well-Planned Email Campaign

Email marketing strategies have seen many changes over the past two decades. In the ever-changing, ever-evolving world of business and marketing strategies must change and evolve as well, growth is essential. Exploring opportunities and understanding strategy are key concepts to build on.

Keeping up with these ever-evolving strategies can be challenging but the basic concept of using email as a comprehensive, all-inclusive tool to reach large groups…

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Added by Howard Larson on April 13, 2018 at 3:11pm — No Comments

How Many Clicks Does It Take

Just How Many ‘Clicks’ & Views Does It Take To Get In?



We are living in a very ‘noisy’ time. Crowded markets vie for our limited attention, each crying louder and longer. We are being constantly bombarded by sounds and images that promote ideas, products, and beliefs.



This constant disharmony makes it increasingly difficult to focus on any one thing. To weigh choices, make informed decisions and to choose. Each day as we make our…

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Added by Howard Larson on March 28, 2018 at 3:49pm — No Comments

Let the Show Begin... The stage is set, the lights drawn low, the atmosphere heavy with anticipation, a hush falls across the crowd as the audience waits with baited breath, poised for the magic to…

Let the Show Begin...





The stage is set, the lights drawn low, the atmosphere heavy with anticipation, a hush falls across the crowd as the audience waits with baited breath, poised for the magic to happen…



18 Proven Marketing Strategies



Let the Show Begin...



The stage is set, the lights drawn…

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Added by Howard Larson on March 14, 2018 at 11:00am — No Comments

Channeling The Power Multi-Channel Marketing

The key to a successful multi-channel marketing plan is integration; a common challenge that most marketers face. If your organization has established a digital marketing plan, for example, it should not be used in isolation, but instead used throughout all channels in your marketing plan process. Your multi-channel marketing plan should set out campaigns that span multiple channels, catering to the customer and tailoring them to fit multiple channels.



Multi-channel marketing is…

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Added by Howard Larson on February 28, 2018 at 4:56pm — No Comments

Creating A Multi-Channel Marketing Attack

In a time where content and information is expected to be available 24/7, prospects and customers want to interact with businesses in ways that works for them and their lifestyle, not yours. The fact is: using one, single channel is not enough.

 

Why is multi-channel marketing an effective strategy?



There are 5 reasons why I see companies using this approach:

  • Build a brand experience…
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Added by Howard Larson on January 17, 2018 at 11:16am — No Comments

A Winning Formula for Trade Show Success

For most companies that sell a product or service, Trade Show participation is a necessary part of the marketing mix. Big and small, there is a lot of work and preparation for success at and with a Trade Show and all the expense that goes along with these events can be rather significant regardless of the size. The big association shows you are looking at upwards of $10,000 and the small Chamber shows are “only” around $500.00 if you can use last year’s banners. Data indicates that 73% of…

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Added by Howard Larson on December 27, 2017 at 12:48pm — No Comments

Today's Marketer -­‐ Getting to Sales Ready

Marketers are always looking for new, innovative approaches to deliver improved results 

to their organization. What if there was a program that could fundamentally shift your sales results and significantly improve your marketing ROI?

Well believe it or not, there is a program that will significantly improve your results and lead to a higher return on marketing…

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Added by Howard Larson on December 11, 2017 at 4:30pm — No Comments

4 Key Steps of an Effective Marketing Campaign

1. Create a personalized experience across multiple channels (Lead Generation)

The way people consume information has dramatically changed and therefore we are working for you, our client – and are to adapting these changes.  Successful marketing campaigns more than ever are utilize multiple channels to reach their target audience. No single medium is strong enough any longer to cut through the clutter. It just does not work any more.

Orchestrating so many…

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Added by Howard Larson on October 13, 2017 at 12:13pm — No Comments

Larson the Perfect Partner

I’m a Swede, well half Swede with the other half Norwegian, either way I’m happy with my back ground and the work ethic I was raised in.



So what are the top 15 reasons to form a partnership with Me?



1)     Punctuality – a meeting that was supposed to start at 1 o’clock will start precisely at 1 o'clock. If it s half hour meeting it will end at 1:30, not 1:35. It’s called prick kl.1. This meeting has been…

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Added by Howard Larson on August 28, 2017 at 11:51am — 1 Comment

Brandergy is now a posting site for Larson & Associates Social Media Packages

Larson & Associates has made Brandergy an official posting site for social media marketing packages.

http://larsonassociates.ws/SocialMediaMarketing

We see Brandergy if used right become a better marketing tool that Linkedin . 

Howard Larson

Larson & Associates

Target Marketing & Telesales Professionals for new account acquisition

Making…

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Added by Howard Larson on May 5, 2017 at 5:00pm — No Comments

Larson & Associates Receives 2017 Best of Palatine Award

Press Release

FOR IMMEDIATE RELEASE

 

Larson & Associates Receives 2017 Best of Palatine Award

 

Palatine Award Program Honors the Achievement

PALATINE March 28, 2017 -- Larson & Assoc has been selected for the 2017 Best of Palatine Award in the Merchandising & Marketing Consultants category by the Palatine…

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Added by Howard Larson on April 4, 2017 at 1:56pm — No Comments

205 SEO Hints: 10 At A Time Part 8

In part 8 we are getting into why content matters to your sit site. What makes a site really work and not work.



61. Useful Content: Google may distinguish between “quality” and “useful” content. You have no choices on what Google things is good and what Google thinks is bad. All you can do is post what you think is the best you got.



62. Content Provides Value and Unique…

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Added by Howard Larson on October 10, 2016 at 11:56am — No Comments

205 SEO Hints: 10 At A Time Part 7

In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.



60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is…

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Added by Howard Larson on September 22, 2016 at 10:44am — No Comments

205 SEO Hints: 10 At A Time Part 6

Here we are at part 6.



As before today’s list of 10 are all things you could do yourself but might want to outsource. Most of it is just content, content, content.



50. WordPress Tags: Tags are WordPress-specific relevancy signal.  Tagging your pictures is always a good way to ad in keywords.



51. Keyword in URL: Another important relevancy signal. If it fits…

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Added by Howard Larson on September 14, 2016 at 11:54am — No Comments

Lack of sales professionalism

Over the last 6 months I have seen a lack of sales professionalism.

From my companies lead generation work salespeople are handed qualified sales leads and are not able to close them. They are not even hitting a 5% (1 out of 20) closing ratio, and that is after going through an initial leads…

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Added by Howard Larson on September 9, 2016 at 10:00am — No Comments

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