Howard Larson's Blog (553)

The Way For Double Digit Business Growth

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Added by Howard Larson on March 21, 2019 at 3:52pm — No Comments

Be The Guy And Sell For Profit

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Added by Howard Larson on March 13, 2019 at 3:03pm — No Comments

Get Stronger Sales In 2019 Starting Today

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Added by Howard Larson on February 12, 2019 at 11:35am — No Comments

Beating The 7 Unforgivable Business Mistakes

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Added by Howard Larson on February 7, 2019 at 8:38pm — No Comments

Beating The 7 Unforgivable Business Mistakes

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Added by Howard Larson on February 7, 2019 at 8:27pm — No Comments

9 Steps To The Age Of Innovation

Is your organization people ready to make the necessary transition from the age of information to the age of innovation?







Can you create not only a learning organization but a living organization where adaptive communication,…

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Added by Howard Larson on January 30, 2019 at 12:36pm — No Comments

Are You a Face 2 Face Networker?

Time, money, emotional energy... that's networking

If you a room warrior here are 25 great ways to get the most from your time and energy!



25 Tips for Surviving Your Next Networking Event



1.    Know your introduction/Elevator Speech WELL. Practice, practice, practice!! Always…

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Added by Howard Larson on January 16, 2019 at 3:40pm — No Comments

Marketing Planning You Can Actually Do Yourself

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Added by Howard Larson on December 26, 2018 at 12:29pm — No Comments

Making Warm Leads Warmer

I have always felt there are 3 parts to the buying cycle, awareness, evaluation and decision.



Now I will not say that telesales or teleprospecting can’t make cool leads warm but now with the advent of Social Media Marketing a you don’t have to hand off a bunch of icy cold sales leads to the telemarketing staff. I know it’s getting colder outside but please now you can now refine them to be (at least) luke warm from the start and have a greater understanding of who…

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Added by Howard Larson on December 20, 2018 at 8:30am — No Comments

There Will NOT be a Recession . . .

. .  So stop working like there will be and get out there while your competition hunkers down waiting.

 

Waiting for what?

Recession or not people need to buy things so why not you?

Recessions are personal. Make sure you are not having a recession and your competition is.

 

But honestly I don’t think there will be a recession.

Really I don’t. Why?

 

1st look at the job market. With unemployment standing at 3.7% this is…

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Added by Howard Larson on December 19, 2018 at 1:00pm — No Comments

5 Numbers To Watch

There are numbers and there are numbers. In social media marketing and email marketing only a few really matter. If watched correctly, these numbers will help you get better results and give you a targeted direction to push towards.



1. Time of day. Are you east coast, west coast? What industry are you in and your clients in? When do they check out their sites online? These are all important things you need to be watching. We slight…

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Added by Howard Larson on December 19, 2018 at 8:30am — No Comments

We’ll Get You To The 20

1st and 10 at the 20. The RED zone.

I don’t care how much you push, how much you need that sale. Sometimes it is just not going to happen. Not just that but they don’t even want to talk to you.



Sorry Charlie. Prospects don’t want to talk to a salesperson until they are somewhere 80% down the sales process. By then solutions and specifications on any projects and needs are already set. If you can attain the status as a member of their "team" in…

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Added by Howard Larson on December 18, 2018 at 8:40am — No Comments

Getting Top Returns From Your Marketing

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Added by Howard Larson on December 11, 2018 at 5:59pm — No Comments

Pick My Brain For The New Year and beyond

When you need to talk to someone about growing your business do you know who to turn to get answers about those hard questions and problems?



Larson & Associates gives…

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Added by Howard Larson on November 20, 2018 at 1:06pm — No Comments

What Makes A Great Multi-Channel Marketing Program?

What Makes A Great

Multi-Channel Marketing Program?

It is very rare today that I get a straight telemarketing project. When you…

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Added by Howard Larson on November 8, 2018 at 9:10am — No Comments

Customer Complaints

So How Do You Handle Customer Complaints?



In sales your best friend is complaints and how you handle them. In my line of work as a target marketing company where many times we get a list of past accounts from  company as our call list we get 1st hand front line complaints. Most of these past clients just stopped buying. Gone and no one followed up to find out why.



I’ll use myself as an example I stopped using a firm for some email work. No one…

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Added by Howard Larson on September 4, 2018 at 11:26am — 1 Comment

3 Legged Stool Of Marketing

Do You Have The Stability of a 3-Legged Stool Marketing…

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Added by Howard Larson on August 23, 2018 at 3:01pm — No Comments

Maximizing Trade Show ROI

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Added by Howard Larson on August 1, 2018 at 2:30pm — No Comments

Increase Multi-Channel Results By 88%

The Numbers Are in:

Multi-channel Campaigns Are 37% More Effective

 …

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Added by Howard Larson on July 19, 2018 at 10:36am — No Comments

14 Touches To Convert A Trade Show Lead to Client

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Added by Howard Larson on July 11, 2018 at 10:09am — No Comments

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