A Branding Community
Email marketing strategies have seen many changes over the past two decades. In the ever-changing, ever-evolving world of business and marketing strategies must change and evolve as well, growth is essential. Exploring opportunities and understanding strategy are key concepts to build on.
Keeping up with these ever-evolving strategies can be challenging but the basic concept of using email as a comprehensive, all-inclusive tool to reach large groups…
Added by Howard Larson on April 13, 2018 at 3:11pm — No Comments
Just How Many ‘Clicks’ & Views Does It Take To Get In?
We are living in a very ‘noisy’ time. Crowded markets vie for our limited attention, each crying louder and longer. We are being constantly bombarded by sounds and images that promote ideas, products, and beliefs.
This constant disharmony makes it increasingly difficult to focus on any one thing. To weigh choices, make informed decisions and to choose. Each day as we make our…
Added by Howard Larson on March 28, 2018 at 3:49pm — No Comments
The stage is set, the lights drawn low, the atmosphere heavy with anticipation, a hush falls across the crowd as the audience waits with baited breath, poised for the magic to happen…
Let the Show Begin...
The stage is set, the lights drawn…
Added by Howard Larson on March 14, 2018 at 11:00am — No Comments
The key to a successful multi-channel marketing plan is integration; a common challenge that most marketers face. If your organization has established a digital marketing plan, for example, it should not be used in isolation, but instead used throughout all channels in your marketing plan process. Your multi-channel marketing plan should set out campaigns that span multiple channels, catering to the customer and tailoring them to fit multiple channels.
Multi-channel marketing is…
Added by Howard Larson on February 28, 2018 at 4:56pm — No Comments
In a time where content and information is expected to be available 24/7, prospects and customers want to interact with businesses in ways that works for them and their lifestyle, not yours. The fact is: using one, single channel is not enough.
Why is multi-channel marketing an effective strategy?
There are 5 reasons why I see companies using this approach:
Added by Howard Larson on January 17, 2018 at 11:16am — No Comments
For most companies that sell a product or service, Trade Show participation is a necessary part of the marketing mix. Big and small, there is a lot of work and preparation for success at and with a Trade Show and all the expense that goes along with these events can be rather significant regardless of the size. The big association shows you are looking at upwards of $10,000 and the small Chamber shows are “only” around $500.00 if you can use last year’s banners. Data indicates that 73% of…Continue
Added by Howard Larson on December 27, 2017 at 12:48pm — No Comments
Marketers are always looking for new, innovative approaches to deliver improved results
to their organization. What if there was a program that could fundamentally shift your sales results and significantly improve your marketing ROI?
Well believe it or not, there is a program that will significantly improve your results and lead to a higher return on marketing…Continue
Added by Howard Larson on December 11, 2017 at 4:30pm — No Comments
The way people consume information has dramatically changed and therefore we are working for you, our client – and are to adapting these changes. Successful marketing campaigns more than ever are utilize multiple channels to reach their target audience. No single medium is strong enough any longer to cut through the clutter. It just does not work any more.
Orchestrating so many…Continue
Added by Howard Larson on October 13, 2017 at 12:13pm — No Comments
I’m a Swede, well half Swede with the other half Norwegian, either way I’m happy with my back ground and the work ethic I was raised in.
So what are the top 15 reasons to form a partnership with Me?
1) Punctuality – a meeting that was supposed to start at 1 o’clock will start precisely at 1 o'clock. If it s half hour meeting it will end at 1:30, not 1:35. It’s called prick kl.1. This meeting has been…
Larson & Associates has made Brandergy an official posting site for social media marketing packages.
We see Brandergy if used right become a better marketing tool that Linkedin .
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Added by Howard Larson on May 5, 2017 at 5:00pm — No Comments
FOR IMMEDIATE RELEASE
Larson & Associates Receives 2017 Best of Palatine Award
Palatine Award Program Honors the Achievement
PALATINE March 28, 2017 -- Larson & Assoc has been selected for the 2017 Best of Palatine Award in the Merchandising & Marketing Consultants category by the Palatine…Continue
Added by Howard Larson on April 4, 2017 at 1:56pm — No Comments
In part 8 we are getting into why content matters to your sit site. What makes a site really work and not work.
61. Useful Content: Google may distinguish between “quality” and “useful” content. You have no choices on what Google things is good and what Google thinks is bad. All you can do is post what you think is the best you got.
62. Content Provides Value and Unique…
Added by Howard Larson on October 10, 2016 at 11:56am — No Comments
In part 7 we are getting more into the inner workings of your site. What makes a site really work and not work.
60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains. So what is a Parked Domain? It is a web address that does nt have a site attacted to it or hosting of a site and is only redirects people to your primary site. A parked domain is NOT a website. Instead, it is…
Added by Howard Larson on September 22, 2016 at 10:44am — No Comments
Here we are at part 6.
As before today’s list of 10 are all things you could do yourself but might want to outsource. Most of it is just content, content, content.
50. WordPress Tags: Tags are WordPress-specific relevancy signal. Tagging your pictures is always a good way to ad in keywords.
51. Keyword in URL: Another important relevancy signal. If it fits…
Added by Howard Larson on September 14, 2016 at 11:54am — No Comments
From my companies lead generation work salespeople are handed qualified sales leads and are not able to close them. They are not even hitting a 5% (1 out of 20) closing ratio, and that is after going through an initial leads…Continue
Added by Howard Larson on September 9, 2016 at 10:00am — No Comments
A friend of mine, Aki Jackson is always asking the question, Do you know your numbers?
In my business, target marketing and telemarketing for lead generation, I deal with 2 kinds of numbers.
The 1st are what I call the “Magic Numbers” These are the key figures that tell you ahead of time if your business is going to grow or shrink. These could be anything…
Today’s employment report says an increase in 177,000
Change in U.S. nonfarm private sector employment.
Small Business 1-49 Employees - +63,000
Midsized Business 50-499 Employees - +44,000
Large Business 500 or more Employees - +70,000
Goods-producing Sector -6,000
Service-providing Sector +183,000
Trade, Transportation & Utilities +26,000
Financial Activities +15,000…
Added by Howard Larson on September 1, 2016 at 11:00am — No Comments
Links links and more links! But do they do you any good? Here we are at part 5.
Today’s list of 10 are yours to not just take care of but be on guard that they don’t disappear on you. Yes links do disappear and become a deterent to page ranking.
40. Broken Links: Having 1 broken like is bad enough but having too many broken links on a page may be a sign of a neglected or abandoned site. You need to check…Continue
Added by Howard Larson on August 30, 2016 at 11:21am — No Comments
The more you do or sometimes the less you to the more you get! Welcome to Part 4.
Today’s list of 10 are more things you will have control over or not. And if you are like me, you love, control. More tecky stuff than I like but someone has to do it.
30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keywords or phrase in a different order. For example: consider a search for: “dog grooming methods”. A…
Added by Howard Larson on August 26, 2016 at 11:41am — No Comments
"Real gross domestic product increased at an annual rate of 1.2 percent in the second quarter of 2016. In the first quarter, real GDP increased 0.8 percent (revised).
If you are not growing at a minimum of 5% a quarter you should be talking to me. After you take out inflation, interest expense of your money, and taxes you need to be growing at a minimum 3 times the GDP. If not your shrinking or your company is dying.
Added by Howard Larson on August 24, 2016 at 12:28pm — No Comments