Brand Strategy. Brand Energy.
We lose Millions of Dollars, Billions of Dollars because we can't find and use stuff when we need them.
Clearly, THE KEY at the root of our losing so much is that either we or someone in charge of information hasn't helped things be "findable".
Far too many of us are lost when it comes to organizing ourselves.
Far, far, FAR too many of those who are unorganized merely give into to this malady as if it were permanent, unassailable, unconquerable.…