Brand Strategy. Brand Energy.
Added by Vincent Wright on March 26, 2012 at 10:00pm — No Comments
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Added by Vincent Wright on March 14, 2012 at 9:35pm — No Comments
I'd like to toss out the old "Quantity Versus Quality" argument altogether and develop something more meaningful and more fluid...
I call my prospective replacement for "Quantity Versus Quality" the "C.I.A. Concept" where "C.I.A." stands for:
Fundamentally "C.I.A." argues:
Added by Vincent Wright on March 14, 2012 at 11:05am — No Comments