Brand Strategy. Brand Energy.
Every company has an Optimum Positioning Opportunity (O.P.O.). The opportunity for the company to claim a unique strategic position that they can own in the mind of their customers and prospects.
It is the position that will differentiate you from your competitors and be compelling and appealing to the people you want to reach. It is the strategic position upon which you base your brand platform and therefore will influence all of your marketing communications, your…Continue
Added by Dennis Bailen on October 26, 2012 at 3:56pm — No Comments
Interviewing - the Texas Holdem of Staffing
When is staffing like Poker? The answer is when you are interviewing. In poker, and especially Texas holdem, you are always looking, and listening for insights into other players hands. These are called tells. Sometimes they come as non-verbal communications, a twitch, or a blink of…
Added by Dean Da Costa on October 24, 2012 at 10:30pm — No Comments
Project Management (PM) staffing style!!
One way I have found to be very successful as a staffing professional is to Treat every opening like a project and use the basic PM steps to ensure you do the job right. Step one is to do needs analysis. This is the same thing as your first meeting with your client to determine what they need, write the JD etc.. Then you go on…
Added by Dean Da Costa on October 16, 2012 at 10:06pm — No Comments
I have always believed that a well-conceived and executed brand is more than a marketing communications message. It is an internal unifying force throughout the ranks of a company. I emphasize this philosophy on my website, corestrengthmarketing.com, and in my blog entitled, “Your Brand and the Mobius Strip.”
Recently I read a speech given by Ken Chenault, Chairman and CEO of American Express, which he delivered to the Economic Club of…Continue
When is a Metrics not a Metrics?!!!!
Please remember to go back and reread the four part series I did on metrics some added context into some of the things I say here.
So when is the metrics not a metrics? They answer is when it is the antidotal not numbers based information you need to gather to understand a metrics. Not to say this data is not a metrics, just that it is not the traditional type of metrics.
When we think metrics we think numbers. But as the…
Added by Dean Da Costa on October 10, 2012 at 10:59pm — No Comments
Added by Vincent Wright on October 4, 2012 at 3:30pm — No Comments
There has been much in the news around the presidential election about certain people taking assistance because they think of themselves as victims. Let me say from the outset this is not a political rant. It however is a consideration about the concept of being a victim in our global workplace.
I recently finished reading Dave Ulrich's latest book, HR from the Outside In,(which by the way I highly recommend be read by all HR professionals) It looks at the global HR profession…Continue
Added by Daniel T. Bloom on October 4, 2012 at 1:28pm — No Comments
The Staffing Metric System..Metrics in a New Light!!!!
So I previously did a 4 part posting on Metrics. Here I wanted to explain what I call the “Staffing Metric System”. This is nothing really all that new, but instead a new way of thinking about metrics. Please remember to go back and reread the original 4 part series for some added context into some of the things I say here.
Metrics can be divided into 3 categories;
Primary – metrics that are the primary things…
Added by Dean Da Costa on October 1, 2012 at 8:34pm — No Comments