September 2008 Blog Posts (42)

Search Engine Optimizing for Search Success

When you optimize your web site you want to get ranked for the most competitive terms that you compete in. If I were going to really do this and do it well I would have a page that can be dedicated to ranking for any given keyword I wanted to “own”. If I was selling running shoes and wanted to rank well for Nike, I would have a page that presents my Nike offerings in a way that would propel it to the top of the search key words. You would want it to be structured so it would take in the… Continue

Added by Howard Larson on September 30, 2008 at 5:49pm — No Comments

CD-Rom as a Tool in Your Next Mail Campaign

In a direct mail campaign the use of a CD-Rom can pound home your message like no other way can. Yet to maximize the value of this kind of promotion you need to ensure that the multimedia message you put on the CD or DVD be clear, persuasive and completely user friendly.

You will find heat many of the requirements for mailing a CD or DVD are the same as if you were mailing out a paper promo piece. The package design is important because it provides the framework that drives the… Continue

Added by Howard Larson on September 30, 2008 at 10:00am — No Comments

Trends in Loyalty Programs

70% Offer free enrolment to customers

15.5% Tier their fee structure and rewards program

73.7% Supermarkets and grocery stores with loyalty programs

64.7% Hotel and restaurant with loyalty programs

Source: Direct Marketing Association, June 2008 sample of 250 respondents

Larson note: Why should a person buy from you again (and again and again)? Are you that much better than the competition. We all may like to think we are but with all things… Continue

Added by Howard Larson on September 29, 2008 at 12:24pm — No Comments

The Week Ahead for September 29 – October 3

Monday: August Personal Income and Spending

Tuesday: September Consumer Confidence; July Case-Shiller home price index

Wednesday: September Institute for Supply Management index; September Vehicle Sales; August Construction Spending

Thursday: August Factory Orders; Weekly Initial Jobless Claims

Friday: September Employment Report; Institute for Supply Management Services Index

Larson note: Most of these reports have little… Continue

Added by Howard Larson on September 29, 2008 at 11:40am — No Comments

Graco moves into Social Marketing for brand success

If you’re a parent and a bloger you can play a major role in Graco’s new integrated marketing campaign that is being rolled out THIS week. I told you the big guys were coming to Social Media Marketing and now they are here!

Their “Ready for the road ahead” campaign kicked off on September 8th with the launching of a web site by the same name in which they are aiming to help parents pick the right car seat for their children as well as addressing the needs of parents who travel with… Continue

Added by Howard Larson on September 26, 2008 at 3:15pm — No Comments

What’s 2 Little Degrees?

The Air-Conditioning, Heating and Refrigeration Institute (AHRI), in collaboration with the Association of Home Appliance Manufacturers (AHAM), the Edison Electric Institute, the U.S. Energy Association and North American Technician Excellence, have launched the 2 Degree Pledge initiative. The Pledge offers simple steps—installing a programmable thermostat, ensuring proper maintenance and a quality installation of heating and air conditioning equipment, and adjusting thermostats—all of which… Continue

Added by Howard Larson on September 26, 2008 at 9:08am — No Comments

Survey: Americans Can't Live Without Washers & DVRs

More than 80% of Americans say that they can't live without a Digital Video Recorder (DVR), according to a new survey of DVR owners commissioned by NDS, a provider of technology solutions for digital pay-TV. A DVR or personal video recorder (PVR) lets you record TV shows in digital format to a disk drive within the TV set-top box. NDS technology allows satellite TV subscribers to pause live TV, record, play back, rewind and fast forward their TV programs for viewing when they… Continue

Added by Howard Larson on September 25, 2008 at 10:22am — No Comments

Staff Motivation and Compensation

Businesses are realizing free tea and coffee are not enough to keep associates content and happy. Many are resorting to offering free gym memberships, food, unique bonuses and flexible working hours.

When staff is happy, they are highly motivated; their work is a lot more detailed, they are faster and more efficient.

Thus the traditional motivation style is going the way of the dinosaur and new approaches to motivation are coming into vogue.

To me it’s all about… Continue

Added by Howard Larson on September 23, 2008 at 9:40am — No Comments

Dear Ning Owners: You Ask TOO MANY QUESTIONS!

I'm a HUGE fan of Ning's social networking platform!

Truthfully, I probably belong to WAY too many of Ning's more then 400,000 social networks.

But, what else is true is that I'd probably belong to a LOT more of them - IF - just IF - the list of questions some group owners ask weren't so doggone LONG! (Can we have ANY privacy and still join your group? Can you save SOME questions until after we get to know each other a bit better? After all, you're asking these questions… Continue

Added by Vincent Wright on September 22, 2008 at 6:53pm — 1 Comment

Going Grid Free

Solar and wind energy devices are slowly coming down in price. Fossil fuel costs are on the rise. When will these cost changes intersect? Taking your home, office or factory off the grid and making it a green energy consuming facility maybe closer than you think.

I’m not talking ethanol, or Hydrogen but wind, sun, water. In my case wind and sun.

After decades of R&D and commercialization at all levels from big power utilities to home systems the costs of solar and wind… Continue

Added by Howard Larson on September 22, 2008 at 10:10am — No Comments

The Week Ahead for September 22-26



Wednesday: August existing home sales

Thursday: August durable goods orders, August new home sales, Weekly initial jobless claims

Friday: Second quarter gross domestic product

Larson note: That was August this is September. After a very interesting week looking back at last month should, I think warm the heart. The government rebate cheeks were in full swing in the 2nd quarter and exports were up, but now, keep your… Continue

Added by Howard Larson on September 21, 2008 at 10:29am — No Comments

The Motivator's Manifesto

The unmotivated person is never the best person. Nor is the unmotivated community, neighborhood, company, school, playground, or child.

How can the unmotivated help ANYONE?

But what is beyond the reach of the motivated?

I am a networker.

Yet, how can I be a networker without being a…


Added by Vincent Wright on September 20, 2008 at 12:30am — No Comments

Consumer Products Companies Lower Growth Targets

The uncertainty in the economy is forcing consumer products companies to lower their revenue growth targets for the upcoming 12 months to 3.2 percent in the second quarter from 5.7 percent in the prior quarter, according to PricewaterhouseCoopers' Consumer Products.

Despite the drop in growth targets, senior executives from the 59 large, consumer products businesses surveyed do not anticipate a drop in revenue contributions from international sales. The projected contribution from… Continue

Added by Howard Larson on September 19, 2008 at 4:02pm — No Comments

Global competition puts U.S. manufacturers, employees, at odds

Today's cost of operating a manufacturing business in the U.S.-including employee compensation and benefits-is a topic that is flying around a lot and I’m sure next week when I attend two different trade shows I will be questioned about. Everyone is looking for the magic answer.

At the same time, we are all trying to balance rising fuel, food, utility, education, housing and other living costs with incomes that have not kept pace.

The over all perception is that we not… Continue

Added by Howard Larson on September 19, 2008 at 10:39am — No Comments

Is Audience or Offer More Important?

In any marketing attack there are two big issues that can divine success, it the target audience more important or is the message paramount?

Now me, I’m an audience kind of guy. Give me a target that fits the company and its product or service line and bingo I believe we are on our way.

Others believe that the audience will self-select itself based on the offer and how enticing it is. They believe a good offer will turn a loser into a winner.

Time and time again… Continue

Added by Howard Larson on September 18, 2008 at 10:30am — No Comments

Marketers Use of Emerging Channels

Here are the marketing channels the major interactive marketers are using and planning to use as well as us here at Larson’s. Where do you stack up?

E-mail: less than 1 year- 6% / Greater than 1 year – 90% / not using but plan to – 4% / will not use – 1% / Larson’s – long time user (over 9 years)

Search: less than1 year- 14% / Greater than 1 year – 71% / not using but plan to – 9% / Will not use – 6% / Larson’s – Planning stages

Video: less… Continue

Added by Howard Larson on September 17, 2008 at 2:42pm — No Comments

Marketing Into Students Mobile Preferences

If you want to attack students you need to go where they are and how they want to be approached. Yes a new trick for an old dog (me).

According to Student Monitor, a college market research company 9 out of 10 incoming students own some sort of a mobile devise and more then 50% of them say texting is their main source of communicating. Not this old goat here, you text my phone (see previous blog post) and I’ll have your hide. The College Demographic is a digital society and has grown… Continue

Added by Howard Larson on September 17, 2008 at 9:38am — No Comments

How to start and measure B2B Social Media Marketing

So the question was posed to me: How did I start a B2B social Media Marketing Campaign and how in the world can you measure something so illusive?

The whole goal in B2B Social Media and a marketing campaign is to learn and understand and utilize Web 2.0 technologies and to build excitement about a business, your business!

You can use B2B SM to build an audience, a following of ideas and thoughts that will be interested in what you do at your company or what you sell. That… Continue

Added by Howard Larson on September 16, 2008 at 3:03pm — No Comments

New Lists and Databases – reference 9108

Food for the Poor Lifetrends:

This file contains donors to Food for the Poor, a nonprofit Christian Relief Agency and ministry dedicated to improving life in developing countries especially in the Caribbean and Latin America.

Count: 229,039.

Smart Debt

This file contains individuals who are seeking assistance with their finances.These individuals are looking to take care of their outstanding debts by consolidation teir debts into one monthly payment. They… Continue

Added by Howard Larson on September 16, 2008 at 12:00pm — No Comments

It Takes Time to be a Blog Marketing Success

Bloging is work, hard work and it takes time to gain a following for your blog of people who read your work. Then there is getting a following of people who will comment on your work.

The popularity of bloging and gaining links and traffic doesn't happen overnight. It takes time and work.

Is content is king? Some say yes, others no. I am a content bloger. I know that what ever I put down someone, anyone can come along and say it and write it better. Whatever ideas I have,… Continue

Added by Howard Larson on September 16, 2008 at 10:48am — No Comments

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