September 2008 Blog Posts (53)

Search Engine Optimizing for Search Success

When you optimize your web site you want to get ranked for the most competitive terms that you compete in. If I were going to really do this and do it well I would have a page that can be dedicated to ranking for any given keyword I wanted to “own”. If I was selling running shoes and wanted to rank well for Nike, I would have a page that presents my Nike offerings in a way that would propel it to the top of the search key words. You would want it to be structured so it would take in the… Continue

Added by Howard Larson on September 30, 2008 at 5:49pm — No Comments

CD-Rom as a Tool in Your Next Mail Campaign

In a direct mail campaign the use of a CD-Rom can pound home your message like no other way can. Yet to maximize the value of this kind of promotion you need to ensure that the multimedia message you put on the CD or DVD be clear, persuasive and completely user friendly.

You will find heat many of the requirements for mailing a CD or DVD are the same as if you were mailing out a paper promo piece. The package design is important because it provides the framework that drives the… Continue

Added by Howard Larson on September 30, 2008 at 10:00am — No Comments

If You Need A Bit Of Motivation, LISTEN To This Kid!

If you need a bit of motivation, a bit of encouragement, a bit of a push to get you up and moving and feeling hopeful about us and the future of our children, LISTEN to this little kid!:

+Thanks, and Keep STRONG!!


Added by Vincent Wright on September 30, 2008 at 12:30am — No Comments

Trends in Loyalty Programs

70% Offer free enrolment to customers

15.5% Tier their fee structure and rewards program

73.7% Supermarkets and grocery stores with loyalty programs

64.7% Hotel and restaurant with loyalty programs

Source: Direct Marketing Association, June 2008 sample of 250 respondents

Larson note: Why should a person buy from you again (and again and again)? Are you that much better than the competition. We all may like to think we are but with all things… Continue

Added by Howard Larson on September 29, 2008 at 12:24pm — No Comments

The Week Ahead for September 29 – October 3

Monday: August Personal Income and Spending

Tuesday: September Consumer Confidence; July Case-Shiller home price index

Wednesday: September Institute for Supply Management index; September Vehicle Sales; August Construction Spending

Thursday: August Factory Orders; Weekly Initial Jobless Claims

Friday: September Employment Report; Institute for Supply Management Services Index

Larson note: Most of these reports have little… Continue

Added by Howard Larson on September 29, 2008 at 11:40am — No Comments

9th Annual "Taste of the World" - “To Save Children To Heal The World”

As a member of the Board of Directors, I would like to send an invitation to attend if your schedule permits. ~Lisa Marie Glover

Africa’s Children’s Fund (ACF) a non-profit development and relief organization will host its 9th annual Taste of the World celebration on October 5th from 3pm until 7pm at the Hyatt Regency hotel in downtown Atlanta.

The premier fundraising event—hosted by ACF and the United Culinary Chefs Association—will feature food tasting from some… Continue

Added by Lisa Marie Glover on September 27, 2008 at 1:07pm — No Comments

Graco moves into Social Marketing for brand success

If you’re a parent and a bloger you can play a major role in Graco’s new integrated marketing campaign that is being rolled out THIS week. I told you the big guys were coming to Social Media Marketing and now they are here!

Their “Ready for the road ahead” campaign kicked off on September 8th with the launching of a web site by the same name in which they are aiming to help parents pick the right car seat for their children as well as addressing the needs of parents who travel with… Continue

Added by Howard Larson on September 26, 2008 at 3:15pm — No Comments

What’s 2 Little Degrees?

The Air-Conditioning, Heating and Refrigeration Institute (AHRI), in collaboration with the Association of Home Appliance Manufacturers (AHAM), the Edison Electric Institute, the U.S. Energy Association and North American Technician Excellence, have launched the 2 Degree Pledge initiative. The Pledge offers simple steps—installing a programmable thermostat, ensuring proper maintenance and a quality installation of heating and air conditioning equipment, and adjusting thermostats—all of which… Continue

Added by Howard Larson on September 26, 2008 at 9:08am — No Comments

Survey: Americans Can't Live Without Washers & DVRs

More than 80% of Americans say that they can't live without a Digital Video Recorder (DVR), according to a new survey of DVR owners commissioned by NDS, a provider of technology solutions for digital pay-TV. A DVR or personal video recorder (PVR) lets you record TV shows in digital format to a disk drive within the TV set-top box. NDS technology allows satellite TV subscribers to pause live TV, record, play back, rewind and fast forward their TV programs for viewing when they… Continue

Added by Howard Larson on September 25, 2008 at 10:22am — No Comments

Staff Motivation and Compensation

Businesses are realizing free tea and coffee are not enough to keep associates content and happy. Many are resorting to offering free gym memberships, food, unique bonuses and flexible working hours.

When staff is happy, they are highly motivated; their work is a lot more detailed, they are faster and more efficient.

Thus the traditional motivation style is going the way of the dinosaur and new approaches to motivation are coming into vogue.

To me it’s all about… Continue

Added by Howard Larson on September 23, 2008 at 9:40am — No Comments

Legal Credit Repair Improves YOUR Credit Score

Can Bad Credit be Deleted?

Yes, it can. Despite the fervent proclamations of bureaucrats and credit bureaus everywhere, a simple fact remains: negative credit listings are deleted from peoples' credit reports by the thousands each and every day.

A few years ago, an attorney from Lexington Law.…


Added by Louis Jeffries on September 23, 2008 at 8:00am — No Comments

When Art, Business and Community Converge

Do you have an interest in open inquiry into bridging business needs with those related to sustainability? If so, I would love to hear from you. The Cultural Fusion groups now have hundreds of members on various social networks and the numbers continue to grow.

I have been working with the IFOSSFoundation to develop the IT research… Continue

Added by Yvette Dubel on September 22, 2008 at 9:13pm — No Comments

Dear Ning Owners: You Ask TOO MANY QUESTIONS!

I'm a HUGE fan of Ning's social networking platform!

Truthfully, I probably belong to WAY too many of Ning's more then 400,000 social networks.

But, what else is true is that I'd probably belong to a LOT more of them - IF - just IF - the list of questions some group owners ask weren't so doggone LONG! (Can we have ANY privacy and still join your group? Can you save SOME questions until after we get to know each other a bit better? After all, you're asking these questions… Continue

Added by Vincent Wright on September 22, 2008 at 6:53pm — 1 Comment

Going Grid Free

Solar and wind energy devices are slowly coming down in price. Fossil fuel costs are on the rise. When will these cost changes intersect? Taking your home, office or factory off the grid and making it a green energy consuming facility maybe closer than you think.

I’m not talking ethanol, or Hydrogen but wind, sun, water. In my case wind and sun.

After decades of R&D and commercialization at all levels from big power utilities to home systems the costs of solar and wind… Continue

Added by Howard Larson on September 22, 2008 at 10:10am — No Comments

The Week Ahead for September 22-26



Wednesday: August existing home sales

Thursday: August durable goods orders, August new home sales, Weekly initial jobless claims

Friday: Second quarter gross domestic product

Larson note: That was August this is September. After a very interesting week looking back at last month should, I think warm the heart. The government rebate cheeks were in full swing in the 2nd quarter and exports were up, but now, keep your… Continue

Added by Howard Larson on September 21, 2008 at 10:29am — No Comments

The Motivator's Manifesto

The unmotivated person is never the best person. Nor is the unmotivated community, neighborhood, company, school, playground, or child.

How can the unmotivated help ANYONE?

But what is beyond the reach of the motivated?

I am a networker.

Yet, how can I be a networker without being a…


Added by Vincent Wright on September 20, 2008 at 12:30am — No Comments

Consumer Products Companies Lower Growth Targets

The uncertainty in the economy is forcing consumer products companies to lower their revenue growth targets for the upcoming 12 months to 3.2 percent in the second quarter from 5.7 percent in the prior quarter, according to PricewaterhouseCoopers' Consumer Products.

Despite the drop in growth targets, senior executives from the 59 large, consumer products businesses surveyed do not anticipate a drop in revenue contributions from international sales. The projected contribution from… Continue

Added by Howard Larson on September 19, 2008 at 4:02pm — No Comments

Global competition puts U.S. manufacturers, employees, at odds

Today's cost of operating a manufacturing business in the U.S.-including employee compensation and benefits-is a topic that is flying around a lot and I’m sure next week when I attend two different trade shows I will be questioned about. Everyone is looking for the magic answer.

At the same time, we are all trying to balance rising fuel, food, utility, education, housing and other living costs with incomes that have not kept pace.

The over all perception is that we not… Continue

Added by Howard Larson on September 19, 2008 at 10:39am — No Comments

Read my EMQ Online Article How to plan a MERP Network

Are you still wondering how to build a profitable mobile network? Then read the first of my three part article in Enterprise Management Quarterly "How to plan a MERP Network" If after reading these articles you are still confused about how mobility can help your Enterprise contact me at Wirehead Technology to schedule a mobile consultation. We can help you become mobile.…


Added by howard lee on September 18, 2008 at 3:06pm — No Comments

Is Audience or Offer More Important?

In any marketing attack there are two big issues that can divine success, it the target audience more important or is the message paramount?

Now me, I’m an audience kind of guy. Give me a target that fits the company and its product or service line and bingo I believe we are on our way.

Others believe that the audience will self-select itself based on the offer and how enticing it is. They believe a good offer will turn a loser into a winner.

Time and time again… Continue

Added by Howard Larson on September 18, 2008 at 10:30am — No Comments

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