Brand Strategy. Brand Energy.
Every night and every day between now and November we will be bombarded with political ads from one source or another regarding the upcoming presidential race. Despite non-aligned groups such as Politico and Fact-Finder stating that the premise is wrong, the campaigns continue to run ads with false data. One campaign pollster even openly stated that in releasing campaign ads we don't care if our facts are wrong. There is a campaign poster running currently which shows grumpy coal miners with…Continue
Added by Daniel T. Bloom on August 31, 2012 at 1:35pm — No Comments
Recommendations do they really work???
Recommendations are simply, verbal, written and on line testimonials, attesting to the abilities of a person to perform a given job.
Now the big question is where they fit in. This is really pretty simple, as with most things they are a piece of the puzzle. The question is what is important and what is not.
To utilize recommendations right you need to remember the who, what, where, and why of the…
Added by Dean Da Costa on August 28, 2012 at 2:40pm — No Comments
The play on words, “to be committed”, describes the life of an entrepreneur. We face so many requirements of commitment in order to find success, that frequently we find the same commitments produce a sense of overwhelm too.
Time, monetary investment, education, introspective thought, associations, partnerships and clientele all bring a type of required commitment to the entrepreneurial endeavor. After all commitment is the key to business success.
Added by Elinor Stutz, Sales Champion on August 27, 2012 at 2:24pm — No Comments
After many years of being in the competitive corporate sales environment, it took a long time to accept the idea of freely collaborating with others. In fact, I was very doubtful it would work. However, knowing risk and trying new ideas is at the core of entrepreneurship, it was in my best interest to consider all the facts.
As an entrepreneur, I soon realized it becomes necessary to acknowledge those who excel in an area where we may lack knowledge and that we know we…
Added by Elinor Stutz, Sales Champion on August 27, 2012 at 2:22pm — No Comments
This is one of my conceptual art projects. From the Art*umentary in Context series, ArtSpeaks features the iconic Farmer from the famous American Gothic painting telling sharing insights from his journey from art history icon to social entrepreneur innovator.
Inspired by an article I read about farmer suicides and a dream I had about the American Gothic painting.…Continue
Added by Yvette Dubel on August 24, 2012 at 6:30am — No Comments
I don't know about you, but sometimes it feels like real work to make time to network. If you are one of those people with strong introverted tendencies you may know what I mean.
What do enjoy doing when I am not working on client projects, is working on my own creative endeavors. One of them was writing and getting a jingle produced for WebAntiphon. I shared the first version of the song with a collaborating friend and she sent me back this video. Here's a short version:…Continue
Added by Yvette Dubel on August 23, 2012 at 12:08pm — No Comments
Added by Dean Da Costa on August 21, 2012 at 3:31pm — No Comments
If you hang out in various creative online forums, you’ve likely seen discussion about this irate blog post complaining about those lazy and devious con artists known as copywriters. I’ll summarize it for you: the top freelancers in the world were hired for many thousands of dollars to write direct response copy, whereupon some…Continue
Entrepreneurs are known for their creativity and thinking differently from most everyone else. I was relieved to learn in a class that “conventional wisdom” need not apply!
Believe in yourself
According to conventional wisdom, we are told the first step to building our business is to write out a detailed business plan. But most of us are visionaries thinking into the far off future. So it becomes futile at best case to write out a detailed plan as we…
Added by Elinor Stutz, Sales Champion on August 19, 2012 at 7:53pm — No Comments
Take a look down Memory Lane with the technique of using our five physical senses to help make each experience unique and very enjoyable. This is all about your memories so don't be shy and share what, in essence,…Continue
As I attend various HR related events and read the posts in social media there seems to be some discussion as to exactly what HR is supposed to be doing. Have said that I can find some common threads in the discussions.
Some of the individuals believe we are there to be the policy cop's. Our responsibility is centered around the task of keeping the organization out of trouble. In doing that we tend to gain the "we have an app for that" mentality. If a problem arises we have the…Continue
Added by Daniel T. Bloom on August 14, 2012 at 3:39pm — No Comments
Alienated Me - Poetic journey into the void cavity of heart, artistic exploration of love and alienation that comes after it.
Hiring Managers and the Matrix !!
In this, the last of the four part series on metrics' and goals, we will discuss a little know, but important metric. The metrics' by which we measure our hiring managers. That is right; your hiring manager should be goaled on staffing orientated metrics also. After all, they play a very important part in hiring and in the end, it is for them.
In one of my previous blog entries, I mentioned the team "hiring team". This group…
Added by Dean Da Costa on August 13, 2012 at 4:22pm — No Comments
Every morning I get in my inbox an email from the Employment Law Information Network and in the edition from August 6 was a post from Michael Maslanka from Constangy's Dallas office in which he asked the question whether the 14th Amendment's equal protection clause protect gay employees who work for pubic employers. What…Continue
Added by Daniel T. Bloom on August 8, 2012 at 3:55pm — No Comments
Metrics' for ROI
So this is the third installment of our Metrics' series. This is the simple metrics' you can use to determine your ROI (return on Investment) in staffing. Of course there will be some redundancy here and as always you need more than just the numbers to understand what is happening.
Hire Cost: This is the total cost per hire. This will include: staffing professional time(hourly rate times average hours spent per candidate),…
Added by Dean Da Costa on August 7, 2012 at 6:00pm — No Comments
A few days ago I went to Spark and Hustle. Do you know what that is? It's a tour featuring the energetic career advisor Tory Johnson and her roving band of successful consultants and small business owners. Normally I avoid events like this; I find they tend to be heavy on bombast and cheerleading, and light on practical value. Every time I'm talked into attending some kind of whiz-bang conference, I'm bored and making grocery lists halfway through the keynote address.
But Spark and…Continue
Added by Valerie Fenyn on August 6, 2012 at 3:06pm — No Comments
Carefully consider some of the political ads currently running in the media and you would be led to believe that America is going down hill. Part of that is the climate we are in at the current time. Russell Moen of Express Personnel in his presentation "Love them or Leave them" talks about the key to innovation is collaboration. Collaboration indicates the presence of a cross-functional team that brings ideas to the table and looks at all facets of the situation and arrives at a consensus…Continue
Added by Daniel T. Bloom on August 4, 2012 at 5:05pm — No Comments
Normally I am not a fan of formulas as they relate to creative work. Therein lies the road to wooden and generic content, in my experience. But there's nothing wrong with a good process, especially as a foundation for brainstorming.
And that's what Carmine Gallo provides in his Forbes article, How To Pitch Anything in 15 Seconds. He supplies a 3-step technique for…Continue
Added by Valerie Fenyn on August 3, 2012 at 12:07am — No Comments