Brand Strategy. Brand Energy.
Average ratio is
60 to 1 / calls to sales
1 of 10 cold calls leads to prospect appointment
1 of 6 appointments leads to sale
Most experts agree that it takes at least 5 ‘touches’ to finalize 80% of sales. The general statistics go something like this:
- 2% of sales are made on the 1st contact (touch). These are usually people who have already done their research and know exactly what they want;
- 3% of sales are made on the 2nd contact;
- 5% of…
Added by Howard Larson on June 29, 2011 at 12:31pm — No Comments
How many emails, how many sales calls do I get by online web guys, SEO experts, get 2000 leads on line in a day people? Every week they hit me with their offers of more and more leads. It is wonderful to be loved. Now I admit my web site is nothing to write home about but it is getting the job done, people are finding it, reading it and some are reacting and even becoming clients. And as much as these wonderful people want to help they don’t seem to understand that in some categories with…Continue
Added by Howard Larson on June 28, 2011 at 10:32am — No Comments
I don’t know too many companies that went out for business because they did not have enough sales. And in those sales there are 3 kinds all important but all different.
1) The One Time Sale.
2) The Repeat Customer
3) The New Customer
For today I will focus on finding the New Customer. In the process you will find The one time sale but isn’t what we want the new customer that becomes a repeat customer? Those are the bread and butter of a company. The ones…Continue
Added by Howard Larson on June 27, 2011 at 11:55am — No Comments
Added by Vincent Wright on June 27, 2011 at 10:59am — No Comments
If your website is a bit lonely and needs a bit more linking power, link your site to Brandergy.com!
Added by Sally K Witt on June 22, 2011 at 8:23pm — No Comments
Added by BruceRWitt on June 22, 2011 at 8:19pm — No Comments
"More often than not these days, potential employers will take a look at a prospect’s Facebook, Twitter, LinkedIn and other social media profiles. If you’re on the job hunt, you’ve got to make sure you look good not just in an interview, but online, too.
While Facebook is likely the first place a future employer will look you up, don’t think they won’t do all the digging they can do. They want to know if you have any deep and dirty secrets that would…
Added by Vincent Wright on June 22, 2011 at 2:04pm — No Comments
Who needs television when we can entertain ourselves so deeply with variations on the theme of which group of "bad" people is the best group of "bad" people for us to fear?
To fear, to loathe, to despise an entire group of people BLANKETLY is one of the greatest misfortunes we humans subject ourselves to.
Not even identical twins are "identical". There are variations among all imaginable groups of people - even those yet to be disgorged from future test…Continue
Added by Vincent Wright on June 20, 2011 at 2:00pm — No Comments
If you want to get more value in the leads you collect, you need to be consistent. Day in and day out you need to keep in close effective content. You need to speak to the ones you need to talk to when and how they want to be talked at.
Be relative, action oriented to get to where you and your potential customer need to be. If you have their best interests at heart you are doing them a service. You become a trusted advisor. Earn and keep that…Continue
Added by Howard Larson on June 17, 2011 at 11:29am — No Comments
Little words that can change the way we communicate!!!
There have been numerous books written on the subject of communication. One of the best is "Conscious Business" by Fred Kofman. I am reading this book now, but have read numerous others on the subject. The one thing that sticks in my mind has been how the littlest words, can have the biggest impact on communication.
We as human beings like to use the words, they, he she, it, that, those, etc.. All of these words…
Added by Dean Da Costa on June 16, 2011 at 8:02pm — No Comments
They pour in, more and more each day. Marketers that want to or are using Social Media Marketing. They hear about it. They think that this is the ticket to help their sluggish sales. (The Larson Lead Generation Team could set them straight on getting more sales but they aren’t asking good old Uncle Howie) So guess again. A large percentage of professional marketers, 58% find that not being able to get a handle on the metrics of Social Media as a major problem. Is it? Most (75%) don’t even…Continue
Added by Howard Larson on June 16, 2011 at 12:56pm — No Comments
Pre Constructed Boolean Search Strings Part 6!!!
Today search strings are designed to Find resume(in general) and people(in general) that can fill roles such as; Program Manager, Project Manager, Dev lead, Dev Manager. Keep in mind these strings can be combined with others to form larger more specific search strings. Also keep in mind there are several ways to construct a search string, I am only using one way, there are others. In some cases I will be providing 2 different…
Added by Dean Da Costa on June 10, 2011 at 5:03pm — No Comments
No one knows more about getting a car from Point A to Point B than a race car driver.
No one drives cars faster, more precisely than race car drivers.
Putting their lives at risk every time they step into the car to go to work, they must PRECISELY KNOW their car, their tracks(s), and all the idiosyncrasies of the…
Pre Constructed Boolean Search Strings Part 5!!!
So this Part 5 on different pre constructed boolean search strings. Today search strings are designed to find Technical Product Marketing company, but location specific. For the purposes of this posting, we will sue Seattle, Wa as our example(keep in mind the terms; Seattle, WA, Washington, the area codes, and any other location specific search criteria can all be changed to whatever location you need). Keep in mind these strings…
Added by Dean Da Costa on June 3, 2011 at 1:49pm — No Comments
Added by Vincent Wright on June 1, 2011 at 8:24am — No Comments